I've known Roy for a few years now, going back to his photography days. He is very talented and creative with photography, but I feel real-estate is his true calling. When we decided to list our home, the market wasn't the greatest, but Roy knew we could make it work. He communicated with us after every showing and talked through what needed improvement. In the end, we sold our house and Roy made the process easy and seamless. I cannot recommend him enough to handle any and all real estate needs.

I can’t say enough good things about Roy. He went above and beyond to help me sell my property. Before working with him, I had my home listed with three other realtors in Rapid City. They had very few showings—or none at all—and were unable to get it sold. Roy came in, priced the home realistically based on its value, and was honest with me from the start. He always told me exactly what I needed to hear, not just what I wanted to hear. He was available to answer my questions at all hours and kept me informed throughout the entire process. Even while he was out of the country, he made sure I was taken care of and that everything continued moving forward smoothly. I only wish I had found him sooner. If you’re looking for a realtor who will be with you every step of the way, fight for your best interests, and work tirelessly to get results, Roy is your guy.

My husband and I had been keeping an eye on the housing market for about a year before we decided we were ready to seriously start shopping. We reached out to Michael and he was quick to respond to our request. At every house we toured, Michael helped us examine the behind the scenes workings to discover any red flags. Because Michael has a lot of personal experience in various aspects of construction and renovation, he was able to offer us advice on what would be possible at each home to make it what we wanted to. Additionally, Michael was super flexible in his tour times. My husband and I work opposite shifts so the overlap in times available to tour are few. Michael was willing to work around our schedules, even being willing to show us the same house but at different times. When it came to paperwork and legalities, Michael always double checked our level of understanding to be certain that we understood what each step in the house hunting process meant. Overall, having Michael as our realtor felt not like having a salesman by our side but a knowledgeable uncle who truly cared about us.

As a first time homebuyer, it was intimidating to say the least to enter a somewhat difficult housing market. Michael made the entire experience seamless and stress free. His availability was remarkable; He worked around our schedule to get tours set up, answered texts and emails promptly and professionally, and gave us tips for things to look for or be concerned about on various properties. Once we decided to buy a house, Michael offered several points of advice on how to approach potential challenges down the road. Overall, Michael was exceptionally responsive, kind, knowledgeable, and flexible throughout the entire process which made this first time home buying experience a breeze.

Henry dispalyed impressive knowledge of the real estate business in general and the Black Hills market in particular. He has an assertive and proactive, yet diplomatic personal style, a ready-to-use network of relevant support businesses, and very impressive business sense. His personal customer service was excellent. As with most home sales, we ran into some snags along the way. Specifically we had a radon problem, some buyer financing glitches, and a home damage issue that arose at the last minute. Henry has a network of troubleshooters that he put into gear immediately, and solved our problems very quickly with minimum fuss at reasonable prices. I never had to wait more than a minute or two for Henry to respond to a text or phone call. All buyers and sellers would benfit from Henry's impressive array of talents, but those selling or buying homes on the high end of the price spectrum, where transactions tend to be more complicated, would especially benefit from his expertise, assertiveness, network of contacts, and superb business sense. We enthusiastically recommend Henry without reservation.

We originally met Henry Ulrich when he was representing a home we were viewing in Rapid City. We were so impressed with him that we contacted him the next day and asked him to represent us through Ascend Realty Inc.. After searching for homes for nearly two years, Henry stood out because of his honesty, knowledge, and straightforward advice. He genuinely cared about helping us make the right decision, including pointing out when a home or area might not make sense long term. Henry and Emily were wonderful throughout the entire process and gave us great confidence while handling everything from out of state during closing. Their communication, guidance, and support made the process far less stressful. We highly recommend Henry and the entire Ascend Realty team and look forward to working with them again as we search for land and eventually build our dream home in the Rapid City area.

Henry has a good knowledge of the local market and is eager to promote your sale.

Working with Henry to sell our home was an exceptional experience from start to finish. His level of professionalism, discretion, and dedication truly set him apart. Henry’s work ethic is second to none—he approached every detail with intention, precision, and a clear commitment to achieving the best possible outcome. What impressed us most was his responsiveness and elevated level of service. He was consistently available, proactive in communication, and always one step ahead. Henry anticipated needs before they arose and handled every aspect of the process with a calm confidence that made us feel completely at ease. What meant the most to us, however, was his understanding and support during a very personal and uncertain time. With the arrival of our baby came a medical situation filled with unknowns, leaving us unsure whether we would even move forward with selling our home. Henry met us with patience, compassion, and flexibility—never adding pressure, only offering steady guidance as we navigated those waters. That level of care is something we will never forget. He went far beyond what we ever expected from a real estate agent, delivering a level of service that felt both deeply personal and truly elevated. The entire experience was seamless, thoughtful, and expertly managed. We highly recommend Henry to anyone seeking a refined, full-service real estate experience.

I was living in SC wanting to move back to SD and was fortunate to find Henry. He took the time to get to know what I was looking for and the timeline in which I wanted to move. I was able to fly out for a weekend (with my mother!) and we toured 7 homes around the Rapid City area. He was knowledgeable of the different areas and what they could offer me if I chose to live there. Henry was very patient and did not put any pressure on me. With this being the second home I've purchased, and he was able to explain everything in a way I understood without all the "realtor jargon." Henry communicated in a timely manner and kept me informed throughout the whole process. When I found a home, thankfully he was able to offer a solution for a dilemma which could have prevented me from securing the home I wanted. Henry also linked me up with a financial lending group which was very efficient and we were all in constant communication. I would highly recommend Henry to anyone wanting to purchase or sell a home in Rapid City or its surrounding locations. *****

Working with Emily was a fantastic experience. She went above and beyond to ensure complete clarity on all aspects of the process.