Henry Ulrich

Henry Ulrich

Associate Broker / Licensed Real Estate Agent / REALTOR® at Ascend Realty Inc.
  •   5   (85 reviews)

Henry's sales performance at a glance

See how Henry has performed in the last 12 months on RateMyAgent*

48
Reviews
8
Properties for sale
44
Sold properties
$445k
Average sale price
$18.1m
Total sales value

*Includes all properties sold (last 12 months) where the agent was a part of the transaction and published on ratemyagent.com. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

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  • top20badge

    Recognized for being in the Top 20% for customer satisfaction.

  • trustedbadge

    Asks all customers for reviews whether positive or negative which may result in a more representative star rating.

  • priceExpertbadge

    Consistently meets client expectations for property purchase price.

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    Recognized for going above & beyond for their clients.

Henry's customer service awards

See what RateMyAgent awards Henry has won

  • National Top 100United States
  • Region Top 20Midwest Region
  • State WinnerSouth Dakota
  • County WinnerLawrence County
  • 2x State Top 10South Dakota - 2026, 2025
  • 2x County Top 5Pennington County - 2026, 2025
  • 2x City WinnerRapid City - 2026, 2025

About Henry

Henry Ulrich 605-490-2040 Roy@HenryRoyRealEstate.com Most people don’t wake up thinking, “I should learn everything about Henry today.” They just want someone who can actually help them through the big stuff… buying, selling, relocating, upsizing, downsizing, investing, tight timelines, or just figuring out what the next move even looks like. That’s where I come in. I’m Henry, a Realtor in the Black Hills focused on making real estate feel a whole lot less overwhelming. I help people navigate major life changes, whether you’re • moving because your family is growing, • relocating for work or military orders, • selling a place that no longer fits, • buying your first home, • starting fresh after a tough chapter, or • investing to build something long-term. My background is a mix of real estate, photography, and five years as a reserve police officer. Translation… I stay calm when things get tense, I pay attention to the details most people miss, and I’m not afraid to have the conversations that actually need to happen. I market homes the right way, negotiate hard, and explain things in a way that makes sense. Designations and what they mean for you: • **CRS (Certified Residential Specialist)** – Proven experience and production, not just theory. • **ABR (Accredited Buyer’s Representative)** – Strong buyer representation, protecting you and helping you avoid costly mistakes. • **MRP (Military Relocation Professional)** – Experience with PCS moves, timelines, and VA loan nuances. • **SRS (Seller Representative Specialist)** – Strategic pricing, marketing, and negotiation to protect your equity. • **SFR (Short Sales & Foreclosure Resource)** – Ability to navigate more complex or distressed situations when things aren’t straightforward. • **CHLMS (Certified Home Luxury Marketing Specialist)** – Elevated marketing and presentation for higher-end homes. Outside of real estate, I’m a husband, a dad of three, and a small business owner. I also tend to answer my phone more than I probably should, but that’s just how I operate. If you want straight answers, real communication, and someone who treats your move like it actually matters, reach out anytime. Whether you’re ready to take the next step or just need honest advice, I’m here to help.

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Henry's reviews

  5  
Henry has 85 reviewsacross 14 different locations, showing 6.
Review Henry
Henry's qualities as told by our client reviews: clear communication, strategic, well-prepared, dedicated, proactive, responsive, local expert.
Was this helpful?
Buyer review
Henry was on top of everything.  He was in touch with me almost daily. Very helpful.
2 days ago
Henry was on top of everything. He was in touch with me almost daily. Very helpful.

Henry called me back nearly right away, was at least in touch the same day in some way. He would get videos for me the same day as my interests. He kept me well informed on the market and his team made the process easy. We would have liked more livability information to see if we were compatible with the home choices available and guidance as we were new to the area from another state. That being said I would certainly recommend Henry and his team if you want professionalism and thoroughness.

Buyer review
Excellent communication
3 days ago
Excellent communication

Easy to communicate with and very quick to respond! Every question we had he would answer! Knowledgeable, professional, approachable, and friendly!

Seller review
 I would highly recommend Henry.
11 days ago
I would highly recommend Henry.

Very helpful and attentive to all my requests. I know he worked hard to get my house sold.

Seller review
Good Friend, Great Photographer, Amazing Realtor
24 days ago
Good Friend, Great Photographer, Amazing Realtor

Henry has been photographing our family since 2020, and as he transitioned into real estate we knew we wanted to sell our house through him as well. He has been able to capture some important milestones for us already, so why not another one! Working full-time with two kids and multiple trainings outside of the state, this is the busiest time in our lives. But thanks to Henry we did not have to think twice about the house admits all the other chaos. Plus, selling a modular home has its challenges, but he made the process super smooth and kept everything moving on schedule to ensure we’d be able to close on time with no delays (IYKYK). He ensured constant communication for both my husband and I, ensuring we were receiving the same information. Heck, he even answered our questions right away while he was on vacation - talk about dedication! Leaving the Black Hills hasn’t quite hit us yet, but having a house on the market while living abroad was something we wanted to avoid if at all possible. He guided us through the best timeline based on the current market and brought the market sells to us in guiding us through best renovations to consider before listing. As any big life event, there are hiccups, misunderstandings, and unexpected events but through it all I’m glad to say we had a friend along the way. If you’re looking to move or leave the Black Hills, Henry if the guy to know!

Show all 85 reviews
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Henry's properties

Henry has 8 properties for sale and sold 44 properties in the last 12 months, showing 4, sorted by most recent activity

SoldAug 10, 2026
$185,000
502 Robbins Drive
Rapid City SD 57701
2
1
Single-Family
Listing courtesy of Ascend Realty Inc.
SoldAug 10, 2026
$380,000
12293 South Star Drive
Custer SD 57730
1
1
Single-Family
Listing courtesy of Ascend Realty Inc.
For Sale
$415,000
14950 West Hills View Drive
Piedmont SD 57769
5
2
2
Single-Family
Listing courtesy of Ascend Realty Inc.
For Sale
$349,000
1004 Lennon Lane
Rapid City SD 57701
3
2
2
Single-Family
Listing courtesy of Ascend Realty Inc.
Show all 52 properties

Henry's sold properties

Henry has sold 44 properties in the past 12 months, showing 4.

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Property imageAddressBedroomsBathroomsCarparksProperty TypeClosing PriceDate Sold
502 Robbins Drive, Rapid City, SD, 57701
502 Robbins Drive
Rapid City SD 57701
2
1
Single-Family$185,000Aug 10, 2026
12293 South Star Drive, Custer, SD, 57730
12293 South Star Drive
Custer SD 57730
1
1
Single-Family$380,000Aug 10, 2026
3211 Vanocker Dr, Sturgis, SD, 57785
3211 Vanocker Dr
Sturgis SD 57785
3
2
2
Single-Family$195,000Jul 29, 2026
11845 North Haines Avenue, Rapid City, SD, 57701
11845 North Haines Avenue
Rapid City SD 57701
5
4
2
Single-FamilyUndisclosed PriceJul 27, 2026

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