Henry Ulrich

Henry Ulrich

Associate Broker / Licensed Real Estate Agent / REALTOR® at Ascend Realty Inc.
  •   5   (78 reviews)

Henry's sales performance at a glance

See how Henry has performed in the last 12 months on RateMyAgent*

45
Reviews
8
Properties for sale
42
Sold properties
$427k
Average sale price
$17.2m
Total sales value

*Includes all properties sold (last 12 months) where the agent was a part of the transaction and published on ratemyagent.com. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

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  • top20badge

    Recognized for being in the Top 20% for customer satisfaction.

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    Asks all customers for reviews whether positive or negative which may result in a more representative star rating.

  • priceExpertbadge

    Consistently meets client expectations for property purchase price.

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    Recognized for going above & beyond for their clients.

Henry's customer service awards

See what RateMyAgent awards Henry has won

  • National Top 100United States
  • Region Top 20Midwest Region
  • State WinnerSouth Dakota
  • County WinnerLawrence County
  • 2x State Top 10South Dakota - 2026, 2025
  • 2x County Top 5Pennington County - 2026, 2025
  • 2x City WinnerRapid City - 2026, 2025

About Henry

Henry Ulrich 605-490-2040 Roy@HenryRoyRealEstate.com Most people don’t wake up thinking, “I should learn everything about Henry today.” They just want someone who can actually help them through the big stuff… buying, selling, relocating, upsizing, downsizing, investing, tight timelines, or just figuring out what the next move even looks like. That’s where I come in. I’m Henry, a Realtor in the Black Hills focused on making real estate feel a whole lot less overwhelming. I help people navigate major life changes, whether you’re • moving because your family is growing, • relocating for work or military orders, • selling a place that no longer fits, • buying your first home, • starting fresh after a tough chapter, or • investing to build something long-term. My background is a mix of real estate, photography, and five years as a reserve police officer. Translation… I stay calm when things get tense, I pay attention to the details most people miss, and I’m not afraid to have the conversations that actually need to happen. I market homes the right way, negotiate hard, and explain things in a way that makes sense. Designations and what they mean for you: • **CRS (Certified Residential Specialist)** – Proven experience and production, not just theory. • **ABR (Accredited Buyer’s Representative)** – Strong buyer representation, protecting you and helping you avoid costly mistakes. • **MRP (Military Relocation Professional)** – Experience with PCS moves, timelines, and VA loan nuances. • **SRS (Seller Representative Specialist)** – Strategic pricing, marketing, and negotiation to protect your equity. • **SFR (Short Sales & Foreclosure Resource)** – Ability to navigate more complex or distressed situations when things aren’t straightforward. • **CHLMS (Certified Home Luxury Marketing Specialist)** – Elevated marketing and presentation for higher-end homes. Outside of real estate, I’m a husband, a dad of three, and a small business owner. I also tend to answer my phone more than I probably should, but that’s just how I operate. If you want straight answers, real communication, and someone who treats your move like it actually matters, reach out anytime. Whether you’re ready to take the next step or just need honest advice, I’m here to help.

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Henry's reviews

  5  
Henry has 78 reviewsacross 14 different locations, showing 6.
Review Henry
Henry's qualities as told by our client reviews: responsive, dedicated, strategic, well-prepared, proactive, local expert.
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Buyer review
Henry is the best!!
about 15 hours ago
Henry is the best!!

We just can’t say enough good things about Henry. He treated us so well. He answered any questions we had, gave us great insight- took care of any and every detail. We completely trusted him and he went above and beyond. Henry puts everything into making sure things go smoothly- he knows exactly what to do and how to do it. He has a passion for helping people achieve a dream that they might not even think is possible. He has integrity, respect, and will do what he says. He lead us through the process, step by step, kept us informed and helped with all the big decisions. We are now homeowners because Henry took care of us. We would recommend Henry to everyone- We are so thankful to have found him- Henry is the best!

Buyer review
Extremely helpful and great response time!
5 days ago
Extremely helpful and great response time!

Henry was very understanding of our needs and wants in a home for our military relocation to South Dakota. He was always willing to get first hand videos and provide feedback when touring homes on our behalf. He made the move from the middle of Alaska to South Dakota a little less stressful in knowing we had a beautiful home to look forward to! Thank you Henry!!

Seller review
Not a realtor, a true partner.
5 days ago
Not a realtor, a true partner.

I've worked with a handful of realtors before and Henry is amongst the best. He isn't the kind of person to tell you what you should do, rather he is the person that shows up with solutions and advice. He helped me manage the sale of home in South Dakota where I could not be present, and helped line up and manage a contractor to get the house looking presentable to get the best price possible. He made everything else about the selling process feel seamless. He will be my go-to person for anything South Dakota in the future.

Seller review
Excellent communication and insights
11 days ago
Excellent communication and insights

I've known Roy for a few years now, going back to his photography days. He is very talented and creative with photography, but I feel real-estate is his true calling. When we decided to list our home, the market wasn't the greatest, but Roy knew we could make it work. He communicated with us after every showing and talked through what needed improvement. In the end, we sold our house and Roy made the process easy and seamless. I cannot recommend him enough to handle any and all real estate needs.

Seller review
Excellence in all
17 days ago
Excellence in all

I can’t say enough good things about Roy. He went above and beyond to help me sell my property. Before working with him, I had my home listed with three other realtors in Rapid City. They had very few showings—or none at all—and were unable to get it sold. Roy came in, priced the home realistically based on its value, and was honest with me from the start. He always told me exactly what I needed to hear, not just what I wanted to hear. He was available to answer my questions at all hours and kept me informed throughout the entire process. Even while he was out of the country, he made sure I was taken care of and that everything continued moving forward smoothly. I only wish I had found him sooner. If you’re looking for a realtor who will be with you every step of the way, fight for your best interests, and work tirelessly to get results, Roy is your guy.

Seller review
Always ahead of what needs to be done.
18 days ago
Always ahead of what needs to be done.

We marketed our home almost a full year before having to remove it from the market. 2025 was a terrible year in our area and our agent did her best to get it done but it came time to make a change. We met with Henry and he shared his marketing strategy with us and we felt compelled to hire him. From day one Henry plastered our home all over the country, we finally had some want to buy our home. As soon as we were in escrow Henry and his team kept us in the loop and when things needed done he was on it. I felt his resources to fix things or update things were endless. Henry was on vacation with his family in Europe and it was close to our closing. Our contact never stopped he was with us every step of the way, sure we had some time differences but he was there for us. His team member Emily was pretty amazing too. What a great lady. Thank you guys.

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Henry's properties

Henry has 8 properties for sale and sold 42 properties in the last 12 months, showing 4, sorted by most recent activity

SoldJun 26, 2026
$252,900
4629 Williams Street
Rapid Valley SD 57703
3
1
1
Single-Family
Listing courtesy of Ascend Realty Inc.
SoldJun 24, 2026
$419,000
232 E Bengal Dr
Rapid City SD 57701
4
3
2
Single-Family
Listing courtesy of Ascend Realty Inc.
SoldJun 24, 2026
$430,000
310 Dunbar Ct
Rapid City SD 57701
3
2
2
Townhouse
Listing courtesy of Ascend Realty Inc.
SoldJun 23, 2026
$384,900
194 Fairgrounds Place
Hermosa SD 57744
3
2
2
Single-Family
Listing courtesy of Ascend Realty Inc.
Show all 50 properties

Henry's sold properties

Henry has sold 42 properties in the past 12 months, showing 4.

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Property imageAddressBedroomsBathroomsCarparksProperty TypeClosing PriceDate Sold
4629 Williams Street, Rapid Valley, SD, 57703
4629 Williams Street
Rapid Valley SD 57703
3
1
1
Single-Family$252,900Jun 26, 2026
232 E Bengal Dr, Rapid City, SD, 57701
232 E Bengal Dr
Rapid City SD 57701
4
3
2
Single-Family$419,000Jun 24, 2026
310 Dunbar Ct, Rapid City, SD, 57701
310 Dunbar Ct
Rapid City SD 57701
3
2
2
Townhouse$430,000Jun 24, 2026
194 Fairgrounds Place, Hermosa, SD, 57744
194 Fairgrounds Place
Hermosa SD 57744
3
2
2
Single-Family$384,900Jun 23, 2026

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