Henry Ulrich

Henry Ulrich

Associate Broker / Licensed Real Estate Agent / REALTOR® at Ascend Realty Inc.
  •   5   (101 reviews)

Henry's sales performance at a glance

See how Henry has performed in the last 12 months on RateMyAgent*

55
Reviews
5
Properties for sale
48
Sold properties
$462k
Average sale price
$20.2m
Total sales value

*Includes all properties sold (last 12 months) where the agent was a part of the transaction and published on ratemyagent.com. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

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  • top20badge

    Recognized for being in the Top 20% for customer satisfaction.

  • trustedbadge

    Asks all customers for reviews whether positive or negative which may result in a more representative star rating.

  • priceExpertbadge

    Consistently meets client expectations for property purchase price.

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    Recognized for going above & beyond for their clients.

Henry's customer service awards

See what RateMyAgent awards Henry has won

  • National Top 100United States
  • Region Top 20Midwest Region
  • State WinnerSouth Dakota
  • County WinnerLawrence County
  • 2x State Top 10South Dakota - 2026, 2025
  • 2x County Top 5Pennington County - 2026, 2025
  • 2x City WinnerRapid City - 2026, 2025

About Henry

Henry Ulrich 605-490-2040 Roy@HenryRoyRealEstate.com Most people don’t wake up thinking, “I should learn everything about Henry today.” They just want someone who can actually help them through the big stuff… buying, selling, relocating, upsizing, downsizing, investing, tight timelines, or just figuring out what the next move even looks like. That’s where I come in. I’m Henry, a Realtor in the Black Hills focused on making real estate feel a whole lot less overwhelming. I help people navigate major life changes, whether you’re • moving because your family is growing, • relocating for work or military orders, • selling a place that no longer fits, • buying your first home, • starting fresh after a tough chapter, or • investing to build something long-term. My background is a mix of real estate, photography, and five years as a reserve police officer. Translation… I stay calm when things get tense, I pay attention to the details most people miss, and I’m not afraid to have the conversations that actually need to happen. I market homes the right way, negotiate hard, and explain things in a way that makes sense. I’m also an FAA Part 107 certified drone pilot, so the aerial photos and video on my listings are shot by me, not outsourced. Designations and what they mean for you: • **CRS (Certified Residential Specialist)** – Proven experience and production, not just theory. • **ABR (Accredited Buyer’s Representative)** – Strong buyer representation, protecting you and helping you avoid costly mistakes. • **MRP (Military Relocation Professional)** – Experience with PCS moves, timelines, and VA loan nuances. • **SRS (Seller Representative Specialist)** – Strategic pricing, marketing, and negotiation to protect your equity. • **SFR (Short Sales & Foreclosure Resource)** – Ability to navigate more complex or distressed situations when things aren’t straightforward. • **CHLMS (Certified Home Luxury Marketing Specialist)** – Elevated marketing and presentation for higher-end homes. Outside of real estate, I’m a husband, a dad of three, and a small business owner. I also tend to answer my phone more than I probably should, but that’s just how I operate. If you want straight answers, real communication, and someone who treats your move like it actually matters, reach out anytime. Whether you’re ready to take the next step or just need honest advice, I’m here to help.

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Henry's reviews

  5  
Henry has 101 reviewsacross 15 different locations, showing 6.
Review Henry
Henry's qualities as told by our client reviews: dedicated, strategic, clear communication, proactive, responsive, well-prepared, local expert.
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Seller review
He Earned Every Bit of His Reputation!
about 4 hours ago
He Earned Every Bit of His Reputation!

Our agent came highly recommended by friends in the lending and insurance industries, and it’s easy to see why he has such a great reputation. From the moment we decided to list our home in Summerset, he immediately went to work. His diligence, work ethic, and attention to detail were exceptional. He arranged incredible professional photos, marketed the property beautifully, and really leveraged his network to get our home in front of the right buyers. His knowledge of the Summerset neighborhood was a huge advantage, and his efforts helped us sell our home quickly. What impressed us most was how proactive and hardworking he was throughout the entire process. He didn’t just list our house and wait for something to happen—he made things happen. We absolutely agree with everyone who recommended him and wouldn’t hesitate to do the same. Highly recommend!

Seller review
Highly recommend
8 days ago
Highly recommend

He went above and beyond to ensure our home was marketed effectively and that we received the best possible outcome. We felt informed and supported throughout the process. Highly recommend for buying or selling a home.

Buyer review
Easy purchase from help of Roy
12 days ago
Easy purchase from help of Roy

Roy was absolutely amazing throughout the entire process of selling our first home and purchasing our new one! His knowledge, professionalism, and guidance made such a big difference during what could have been a stressful transition. He was always helpful, answered all of our questions, and made sure we felt confident and informed every step of the way. We couldn’t have asked for a better realtor to help us navigate both selling and buying a home. We are so grateful for all of Roy’s hard work and would highly recommend him to anyone looking to buy or sell!

Seller review
Amazing Realto - made selling our home a breeze
12 days ago
Amazing Realto - made selling our home a breeze

Roy was absolutely amazing to work with when selling our first home! He was incredibly helpful, knowledgeable, and supportive throughout the entire process. As first-time sellers, we had a lot of questions, and Roy always took the time to explain everything and make sure we felt comfortable and informed every step of the way. His expertise and guidance made what could have been a stressful experience so much easier. We are so grateful for all his hard work and would highly recommend Roy to anyone looking to buy or sell a home!

Buyer review
Strategic
12 days ago
Strategic

Henry Roy was incredibly knowledgeable about the real estate market and had a clear strategy for helping us buy smart and make the right decisions. His market expertise, thoughtful guidance, and ability to identify opportunities made the entire process feel effortless and stress-free. He helped us navigate every step with confidence, ensuring we made informed decisions and got the most out of our investment. We couldn’t recommend Henry more highly to anyone looking for a strategic, knowledgeable, and trustworthy realtor!

Show all 101 reviews
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Henry's properties

Henry has 5 properties for sale and sold 48 properties in the last 12 months, showing 4, sorted by most recent activity

SoldNov 3, 2026
$311,000
3317 West St Cloud Street
Rapid City SD 57702
3
1
1
Single-Family
Listing courtesy of Ascend Realty Inc.
SoldNov 2, 2026
$300,000
1945 Williams Street
Sturgis SD 57785
1
1
4
Single-Family
Listing courtesy of Ascend Realty Inc.
SoldOct 23, 2026
$418,000
6712 Cambridge Ct
Summerset SD 57718
4
3
2
Single-Family
Listing courtesy of Ascend Realty Inc.
SoldOct 23, 2026
$330,000
1004 Lennon Lane
Rapid City SD 57701
3
2
2
Single-Family
Listing courtesy of Ascend Realty Inc.
Show all 53 properties

Henry's sold properties

Henry has sold 48 properties in the past 12 months, showing 4.

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Property imageAddressBedroomsBathroomsCarparksProperty TypeClosing PriceDate Sold
3317 West St Cloud Street, Rapid City, SD, 57702
3317 West St Cloud Street
Rapid City SD 57702
3
1
1
Single-Family$311,000Nov 3, 2026
1945 Williams Street, Sturgis, SD, 57785
1945 Williams Street
Sturgis SD 57785
1
1
4
Single-Family$300,000Nov 2, 2026
6712 Cambridge Ct, Summerset, SD, 57718
6712 Cambridge Ct
Summerset SD 57718
4
3
2
Single-Family$418,000Oct 23, 2026
1004 Lennon Lane, Rapid City, SD, 57701
1004 Lennon Lane
Rapid City SD 57701
3
2
2
Single-Family$330,000Oct 23, 2026

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