Henry Ulrich

Henry Ulrich

Associate Broker / Licensed Real Estate Agent / REALTOR® at Ascend Realty Inc.
  •   5   (69 reviews)

Henry's sales performance at a glance

See how Henry has performed in the last 12 months on RateMyAgent*

41
Reviews
9
Properties for sale
34
Sold properties
$402k
Average sale price
$14m
Total sales value

*Includes all properties sold (last 12 months) where the agent was a part of the transaction and published on ratemyagent.com. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

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  • top20badge

    Recognized for being in the Top 20% for customer satisfaction.

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    Asks all customers for reviews whether positive or negative which may result in a more representative star rating.

  • priceExpertbadge

    Consistently meets client expectations for property purchase price.

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    Recognized for going above & beyond for their clients.

Henry's customer service awards

See what RateMyAgent awards Henry has won

  • National Top 100United States
  • Region Top 20Midwest Region
  • State WinnerSouth Dakota
  • County WinnerLawrence County
  • 2x State Top 10South Dakota - 2026, 2025
  • 2x County Top 5Pennington County - 2026, 2025
  • 2x City WinnerRapid City - 2026, 2025

About Henry

Henry Ulrich 605-490-2040 Roy@HenryRoyRealEstate.com Most people don’t wake up thinking, “I should learn everything about Henry today.” They just want someone who can actually help them through the big stuff… buying, selling, relocating, upsizing, downsizing, investing, tight timelines, or just figuring out what the next move even looks like. That’s where I come in. I’m Henry, a Realtor in the Black Hills focused on making real estate feel a whole lot less overwhelming. I help people navigate major life changes, whether you’re • moving because your family is growing, • relocating for work or military orders, • selling a place that no longer fits, • buying your first home, • starting fresh after a tough chapter, or • investing to build something long-term. My background is a mix of real estate, photography, and five years as a reserve police officer. Translation… I stay calm when things get tense, I pay attention to the details most people miss, and I’m not afraid to have the conversations that actually need to happen. I market homes the right way, negotiate hard, and explain things in a way that makes sense. Designations and what they mean for you: • **CRS (Certified Residential Specialist)** – Proven experience and production, not just theory. • **ABR (Accredited Buyer’s Representative)** – Strong buyer representation, protecting you and helping you avoid costly mistakes. • **MRP (Military Relocation Professional)** – Experience with PCS moves, timelines, and VA loan nuances. • **SRS (Seller Representative Specialist)** – Strategic pricing, marketing, and negotiation to protect your equity. • **SFR (Short Sales & Foreclosure Resource)** – Ability to navigate more complex or distressed situations when things aren’t straightforward. • **CHLMS (Certified Home Luxury Marketing Specialist)** – Elevated marketing and presentation for higher-end homes. Outside of real estate, I’m a husband, a dad of three, and a small business owner. I also tend to answer my phone more than I probably should, but that’s just how I operate. If you want straight answers, real communication, and someone who treats your move like it actually matters, reach out anytime. Whether you’re ready to take the next step or just need honest advice, I’m here to help.

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Henry's reviews

  5  
Henry has 69 reviewsacross 13 different locations, showing 6.
Review Henry
Henry's qualities as told by our client reviews: strategic, dedicated, proactive, well-prepared, local expert.
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Seller review
Above and Beyond in Every Way—Professional, Responsive, and Truly Compassionate
15 days ago
Above and Beyond in Every Way—Professional, Responsive, and Truly Compassionate

Working with Henry to sell our home was an exceptional experience from start to finish. His level of professionalism, discretion, and dedication truly set him apart. Henry’s work ethic is second to none—he approached every detail with intention, precision, and a clear commitment to achieving the best possible outcome. What impressed us most was his responsiveness and elevated level of service. He was consistently available, proactive in communication, and always one step ahead. Henry anticipated needs before they arose and handled every aspect of the process with a calm confidence that made us feel completely at ease. What meant the most to us, however, was his understanding and support during a very personal and uncertain time. With the arrival of our baby came a medical situation filled with unknowns, leaving us unsure whether we would even move forward with selling our home. Henry met us with patience, compassion, and flexibility—never adding pressure, only offering steady guidance as we navigated those waters. That level of care is something we will never forget. He went far beyond what we ever expected from a real estate agent, delivering a level of service that felt both deeply personal and truly elevated. The entire experience was seamless, thoughtful, and expertly managed. We highly recommend Henry to anyone seeking a refined, full-service real estate experience.

Buyer review
It was a smooth process from beginning to end working with Henry!
18 days ago
It was a smooth process from beginning to end working with Henry!

I was living in SC wanting to move back to SD and was fortunate to find Henry. He took the time to get to know what I was looking for and the timeline in which I wanted to move. I was able to fly out for a weekend (with my mother!) and we toured 7 homes around the Rapid City area. He was knowledgeable of the different areas and what they could offer me if I chose to live there. Henry was very patient and did not put any pressure on me. With this being the second home I've purchased, and he was able to explain everything in a way I understood without all the "realtor jargon." Henry communicated in a timely manner and kept me informed throughout the whole process. When I found a home, thankfully he was able to offer a solution for a dilemma which could have prevented me from securing the home I wanted. Henry also linked me up with a financial lending group which was very efficient and we were all in constant communication. I would highly recommend Henry to anyone wanting to purchase or sell a home in Rapid City or its surrounding locations. *****

Seller review
A gentleman and a scholar!
23 days ago
A gentleman and a scholar!

Henry, or as I call him, Roy, is the absolute epitome of professionalism and integrity. He is knowledgeable about current trends in markets and truly works for YOU. If you have a dream, Roy can, and will, leave no stone unturned to make sure that dream comes true. Whether you are buying or selling, there is no better person to help you achieve your real estate dreams! Roy received a 5 star rating from me, only because there wasn’t a 6th star option! He truly goes above and beyond and will treat you as his family.

Buyer review
Henry is the man!
23 days ago
Henry is the man!

Henry took the time to understand my wants and needs. He was able to find me a place that exceeded all my expectations for an unbeatable price. He’s knowledgeable about real estate in the black hills from both a professional and personal perspective. He is a great negotiator and was able to provide me with multiple options to ensure we could close on a property with a good deal. He fights for his clients to ensure they get the best deal. He helped me purchase my first home and made the process seamless. He went above and beyond to help me understand the home buying process and how to identify deal-breaking issues with properties. I will continue to use Henry as my realtor as long as he’s in business. If you are interested in finding deals you didn’t even know existed then contact Henry and he will hook it up!

Seller review
Best realtor around!!
24 days ago
Best realtor around!!

He went above and beyond in so many ways. Turned around a really tough situation, and worked hard to make it work out. Couldn't have asked for a better job. 10/10. HIGHLY RECOMMEND!!!!

Show all 69 reviews
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Henry's properties

Henry has 9 properties for sale and sold 34 properties in the last 12 months, showing 4, sorted by most recent activity

SoldMay 15, 2026
$835,000
945 Enchantment Road
Rapid City SD 57701
5
3
3
Single-Family
Listing courtesy of Ascend Realty Inc.
SoldMay 11, 2026
$329,900
3323 Chapel Lane
Rapid City SD 57702
2
1
1
Single-Family
Listing courtesy of Ascend Realty Inc.
For Sale
$899,000
14703 Bridle Court
Piedmont SD 57769
4
4
3
Single-Family
Listing courtesy of Ascend Realty Inc.
SoldApr 30, 2026
Price not available
3002 Hazelnut Lane
Rapid City SD 57703
3
2
3
Single-Family
Listing courtesy of Ascend Realty Inc.
Show all 43 properties

Henry's sold properties

Henry has sold 34 properties in the past 12 months, showing 4.

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Property imageAddressBedroomsBathroomsCarparksProperty TypeClosing PriceDate Sold
945 Enchantment Road, Rapid City, SD, 57701
945 Enchantment Road
Rapid City SD 57701
5
3
3
Single-Family$835,000May 15, 2026
3323 Chapel Lane, Rapid City, SD, 57702
3323 Chapel Lane
Rapid City SD 57702
2
1
1
Single-Family$329,900May 11, 2026
3002 Hazelnut Lane, Rapid City, SD, 57703
3002 Hazelnut Lane
Rapid City SD 57703
3
2
3
Single-FamilyUndisclosed PriceApr 30, 2026
1213 Woodlawn Drive, Rapid City, SD, 57701
1213 Woodlawn Drive
Rapid City SD 57701
4
1
2
Single-Family$289,000Apr 28, 2026

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