Henry Ulrich

Henry Ulrich

Associate Broker / Licensed Real Estate Agent / REALTOR® at Ascend Realty Inc.
  •   5   (87 reviews)

Henry's sales performance at a glance

See how Henry has performed in the last 12 months on RateMyAgent*

45
Reviews
9
Properties for sale
41
Sold properties
$471k
Average sale price
$17.2m
Total sales value

*Includes all properties sold (last 12 months) where the agent was a part of the transaction and published on ratemyagent.com. It may not be complete and can exclude off-market, private sales and undisclosed pricing and sold dates. Contact agent for full sales history.

  • top20badge
  • trustedbadge
  • priceExpertbadge
  • aotybadge
  • top20badge

    Recognized for being in the Top 20% for customer satisfaction.

  • trustedbadge

    Asks all customers for reviews whether positive or negative which may result in a more representative star rating.

  • priceExpertbadge

    Consistently meets client expectations for property purchase price.

  • aotybadge

    Recognized for going above & beyond for their clients.

Henry's customer service awards

See what RateMyAgent awards Henry has won

  • National Top 100United States
  • Region Top 20Midwest Region
  • State WinnerSouth Dakota
  • County WinnerLawrence County
  • 2x State Top 10South Dakota - 2026, 2025
  • 2x County Top 5Pennington County - 2026, 2025
  • 2x City WinnerRapid City - 2026, 2025

About Henry

Henry Ulrich 605-490-2040 Roy@HenryRoyRealEstate.com Most people don’t wake up thinking, “I should learn everything about Henry today.” They just want someone who can actually help them through the big stuff… buying, selling, relocating, upsizing, downsizing, investing, tight timelines, or just figuring out what the next move even looks like. That’s where I come in. I’m Henry, a Realtor in the Black Hills focused on making real estate feel a whole lot less overwhelming. I help people navigate major life changes, whether you’re • moving because your family is growing, • relocating for work or military orders, • selling a place that no longer fits, • buying your first home, • starting fresh after a tough chapter, or • investing to build something long-term. My background is a mix of real estate, photography, and five years as a reserve police officer. Translation… I stay calm when things get tense, I pay attention to the details most people miss, and I’m not afraid to have the conversations that actually need to happen. I market homes the right way, negotiate hard, and explain things in a way that makes sense. I’m also an FAA Part 107 certified drone pilot, so the aerial photos and video on my listings are shot by me, not outsourced. Designations and what they mean for you: • **CRS (Certified Residential Specialist)** – Proven experience and production, not just theory. • **ABR (Accredited Buyer’s Representative)** – Strong buyer representation, protecting you and helping you avoid costly mistakes. • **MRP (Military Relocation Professional)** – Experience with PCS moves, timelines, and VA loan nuances. • **SRS (Seller Representative Specialist)** – Strategic pricing, marketing, and negotiation to protect your equity. • **SFR (Short Sales & Foreclosure Resource)** – Ability to navigate more complex or distressed situations when things aren’t straightforward. • **CHLMS (Certified Home Luxury Marketing Specialist)** – Elevated marketing and presentation for higher-end homes. Outside of real estate, I’m a husband, a dad of three, and a small business owner. I also tend to answer my phone more than I probably should, but that’s just how I operate. If you want straight answers, real communication, and someone who treats your move like it actually matters, reach out anytime. Whether you’re ready to take the next step or just need honest advice, I’m here to help.

Social profiles

Henry's reviews

  5  
Henry has 87 reviewsacross 15 different locations, showing 6.
Review Henry
Henry's qualities as told by our client reviews: clear communication, strategic, well-prepared, dedicated, proactive, responsive, local expert.
Was this helpful?
Buyer review
Exceptional Homebuying Experience with Henry Roy Real Estate at Ascend Realty, Inc.
about 19 hours ago
Exceptional Homebuying Experience with Henry Roy Real Estate at Ascend Realty, Inc.

Finding a new home is an exhilarating yet often daunting experience, fraught with numerous decisions and unforeseen challenges. Our journey in Rapid City, South Dakota, was profoundly enriched by the expertise and dedication of Henry Roy and his team at Ascend Realty. Their professionalism and client-centered approach transformed what can be a stressful process into one marked by clarity and confidence. From our initial consultation, it was evident that Henry and his colleagues possess an intimate knowledge of the local real estate market. Their guidance extended beyond simply showing properties, encompassing strategic advice on neighborhood selection, market trends, and negotiation tactics. Their transparent and timely communication kept us informed every step of the way, alleviating uncertainties and reinforcing our trust in their stewardship. What truly distinguished Henry Roy Ascend Realty was their personalized service. The team listened attentively to our preferences and concerns, adapting their approach to meet our unique needs. This attentiveness ensured that no detail was overlooked and enabled them to address any multifaceted issues efficiently. Their comprehensive approach to addressing complex issues transformed what could have been a stressful experience into one that was smooth, efficient, and even enjoyable. In conclusion, Henry Roy Real Estate at Ascend Realty exemplifies the highest standard of real estate service. Their blend of market discernment, heartfelt dedication, and seamless communication offers an unmatched experience for homebuyers. For anyone navigating the home search in Rapid City, partnering with Henry Roy Ascend Realty means securing not only a home but a trusted guide through one of life’s most significant journeys, more than a contractual milestone—it is the beginning of a new chapter. Thank you Henry Roy and team at Ascend Realty, Richard and Vinnie Tomlin

Buyer review
Checks every box!
about 2 months ago
Checks every box!

We’ve been working with Henry for a few years now and we’ve finally sealed the deal. He was patient, upfront, honest always communicated promptly, and an all around good person! We trusted him completely and would refer him to anyone!

Buyer review
Henry was on top of everything.  He was in touch with me almost daily. Very helpful.
about 2 months ago
Henry was on top of everything. He was in touch with me almost daily. Very helpful.

Henry called me back nearly right away, was at least in touch the same day in some way. He would get videos for me the same day as my interests. He kept me well informed on the market and his team made the process easy. We would have liked more livability information to see if we were compatible with the home choices available and guidance as we were new to the area from another state. That being said I would certainly recommend Henry and his team if you want professionalism and thoroughness.

Buyer review
Excellent communication
about 2 months ago
Excellent communication

Easy to communicate with and very quick to respond! Every question we had he would answer! Knowledgeable, professional, approachable, and friendly!

Seller review
 I would highly recommend Henry.
about 2 months ago
I would highly recommend Henry.

Very helpful and attentive to all my requests. I know he worked hard to get my house sold.

Show all 87 reviews
map

Henry's properties

Henry has 9 properties for sale and sold 41 properties in the last 12 months, showing 4, sorted by most recent activity

SoldSep 25, 2026
$381,000
4727 South Canyon Road
Rapid City SD 57702
3
2
1
Single-Family
Listing courtesy of Ascend Realty Inc.
For Sale
$390,900
1238 Juneau Drive
Box Elder SD 57719
4
3
2
Single-Family
Listing courtesy of Ascend Realty Inc.
SoldAug 14, 2026
$237,000
413 South B Avenue
New Underwood SD 57761
2
1
Single-Family
Listing courtesy of Ascend Realty Inc.
SoldAug 10, 2026
$185,000
502 Robbins Drive
Rapid City SD 57701
2
1
Single-Family
Listing courtesy of Ascend Realty Inc.
Show all 50 properties

Henry's sold properties

Henry has sold 41 properties in the past 12 months, showing 4.

Enter your property details to filter

I'm selling a
bedroom
with
bathrooms in
Property imageAddressBedroomsBathroomsCarparksProperty TypeClosing PriceDate Sold
4727 South Canyon Road, Rapid City, SD, 57702
4727 South Canyon Road
Rapid City SD 57702
3
2
1
Single-Family$381,000Sep 25, 2026
413 South B Avenue, New Underwood, SD, 57761
413 South B Avenue
New Underwood SD 57761
2
1
Single-Family$237,000Aug 14, 2026
502 Robbins Drive, Rapid City, SD, 57701
502 Robbins Drive
Rapid City SD 57701
2
1
Single-Family$185,000Aug 10, 2026
12293 South Star Drive, Custer, SD, 57730
12293 South Star Drive
Custer SD 57730
1
1
Single-Family$380,000Aug 10, 2026

Browse nearby locations

SMS
© 2026 RateMyAgent