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  5  
232 reviewsacross 17 different locations, showing 12.
Our qualities as told by our client reviews: hard-working, dedicated, proactive, clear communication, well-prepared, responsive, local expert.
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Seller review
Impressive expertise, professionalism, and superb customer service all wrapped up in one person.
3 months ago
Impressive expertise, professionalism, and superb customer service all wrapped up in one person.

Henry dispalyed impressive knowledge of the real estate business in general and the Black Hills market in particular. He has an assertive and proactive, yet diplomatic personal style, a ready-to-use network of relevant support businesses, and very impressive business sense. His personal customer service was excellent. As with most home sales, we ran into some snags along the way. Specifically we had a radon problem, some buyer financing glitches, and a home damage issue that arose at the last minute. Henry has a network of troubleshooters that he put into gear immediately, and solved our problems very quickly with minimum fuss at reasonable prices. I never had to wait more than a minute or two for Henry to respond to a text or phone call. All buyers and sellers would benfit from Henry's impressive array of talents, but those selling or buying homes on the high end of the price spectrum, where transactions tend to be more complicated, would especially benefit from his expertise, assertiveness, network of contacts, and superb business sense. We enthusiastically recommend Henry without reservation.

Henry Ulrich

Henry Ulrich

  5   (86 reviews)
Buyer review
Stress-Free!
3 months ago
Stress-Free!

I'd give Mike a million stars, if I could. He made our home purchase so easy, and is even helping out with the remodel. He does it all! Great communication, very knowledgeable with his industry, and runs a smooth ship. Highly recommend!

Michael Frybarger

Michael Frybarger

  5   (103 reviews)
Buyer review
Honest Guidance and Outstanding Support From Start to Finish
3 months ago
Honest Guidance and Outstanding Support From Start to Finish

We originally met Henry Ulrich when he was representing a home we were viewing in Rapid City. We were so impressed with him that we contacted him the next day and asked him to represent us through Ascend Realty Inc.. After searching for homes for nearly two years, Henry stood out because of his honesty, knowledge, and straightforward advice. He genuinely cared about helping us make the right decision, including pointing out when a home or area might not make sense long term. Henry and Emily were wonderful throughout the entire process and gave us great confidence while handling everything from out of state during closing. Their communication, guidance, and support made the process far less stressful. We highly recommend Henry and the entire Ascend Realty team and look forward to working with them again as we search for land and eventually build our dream home in the Rapid City area.

Henry Ulrich

Henry Ulrich

  5   (86 reviews)
Buyer review
Efficient systems with knowledgeable staff
3 months ago
Efficient systems with knowledgeable staff

Mike and his team made this house purchasing experience easier than buying a car! His recommended lenders, insurance brokers and the other team members in his office are top shelf in their knowledge and competency. We purchased our home with absolutely no drama or surprises. We got an outstanding deal and felt the process was clear and very concise.

Michael Frybarger

Michael Frybarger

  5   (103 reviews)
Seller review
Above and Beyond in Every Way—Professional, Responsive, and Truly Compassionate
4 months ago
Above and Beyond in Every Way—Professional, Responsive, and Truly Compassionate

Working with Henry to sell our home was an exceptional experience from start to finish. His level of professionalism, discretion, and dedication truly set him apart. Henry’s work ethic is second to none—he approached every detail with intention, precision, and a clear commitment to achieving the best possible outcome. What impressed us most was his responsiveness and elevated level of service. He was consistently available, proactive in communication, and always one step ahead. Henry anticipated needs before they arose and handled every aspect of the process with a calm confidence that made us feel completely at ease. What meant the most to us, however, was his understanding and support during a very personal and uncertain time. With the arrival of our baby came a medical situation filled with unknowns, leaving us unsure whether we would even move forward with selling our home. Henry met us with patience, compassion, and flexibility—never adding pressure, only offering steady guidance as we navigated those waters. That level of care is something we will never forget. He went far beyond what we ever expected from a real estate agent, delivering a level of service that felt both deeply personal and truly elevated. The entire experience was seamless, thoughtful, and expertly managed. We highly recommend Henry to anyone seeking a refined, full-service real estate experience.

Henry Ulrich

Henry Ulrich

  5   (86 reviews)
Buyer review
It was a smooth process from beginning to end working with Henry!
4 months ago
It was a smooth process from beginning to end working with Henry!

I was living in SC wanting to move back to SD and was fortunate to find Henry. He took the time to get to know what I was looking for and the timeline in which I wanted to move. I was able to fly out for a weekend (with my mother!) and we toured 7 homes around the Rapid City area. He was knowledgeable of the different areas and what they could offer me if I chose to live there. Henry was very patient and did not put any pressure on me. With this being the second home I've purchased, and he was able to explain everything in a way I understood without all the "realtor jargon." Henry communicated in a timely manner and kept me informed throughout the whole process. When I found a home, thankfully he was able to offer a solution for a dilemma which could have prevented me from securing the home I wanted. Henry also linked me up with a financial lending group which was very efficient and we were all in constant communication. I would highly recommend Henry to anyone wanting to purchase or sell a home in Rapid City or its surrounding locations. *****

Henry Ulrich

Henry Ulrich

  5   (86 reviews)
Buyer review
Fantastic experience
4 months ago
Fantastic experience

Working with Emily was a fantastic experience. She went above and beyond to ensure complete clarity on all aspects of the process.

Emily Horan

Emily Horan

  5   (19 reviews)
Seller review
A gentleman and a scholar!
4 months ago
A gentleman and a scholar!

Henry, or as I call him, Roy, is the absolute epitome of professionalism and integrity. He is knowledgeable about current trends in markets and truly works for YOU. If you have a dream, Roy can, and will, leave no stone unturned to make sure that dream comes true. Whether you are buying or selling, there is no better person to help you achieve your real estate dreams! Roy received a 5 star rating from me, only because there wasn’t a 6th star option! He truly goes above and beyond and will treat you as his family.

Henry Ulrich

Henry Ulrich

  5   (86 reviews)
Buyer review
Henry is the man!
4 months ago
Henry is the man!

Henry took the time to understand my wants and needs. He was able to find me a place that exceeded all my expectations for an unbeatable price. He’s knowledgeable about real estate in the black hills from both a professional and personal perspective. He is a great negotiator and was able to provide me with multiple options to ensure we could close on a property with a good deal. He fights for his clients to ensure they get the best deal. He helped me purchase my first home and made the process seamless. He went above and beyond to help me understand the home buying process and how to identify deal-breaking issues with properties. I will continue to use Henry as my realtor as long as he’s in business. If you are interested in finding deals you didn’t even know existed then contact Henry and he will hook it up!

Henry Ulrich

Henry Ulrich

  5   (86 reviews)
Seller review
Best realtor around!!
4 months ago
Best realtor around!!

He went above and beyond in so many ways. Turned around a really tough situation, and worked hard to make it work out. Couldn't have asked for a better job. 10/10. HIGHLY RECOMMEND!!!!

Henry Ulrich

Henry Ulrich

  5   (86 reviews)
Seller review
Mike looked at the house and suggested some improvements before we put it on the market.
4 months ago
Mike looked at the house and suggested some improvements before we put it on the market.

Mike was phenomenal to coordinate all repairs he suggested to the house before putting it up for sale. He went the extra mile to make sure everything was done quickly and correctly. Ascend and his team are the best realtor company I have ever worked with. I highly recommend Mike for selling or purchasing a property. He is a very down to earth person and will do what is required for to buy or sell your property.

Michael Frybarger

Michael Frybarger

  5   (103 reviews)
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