ARC Realty | Hoover

5220 Peridot Place Suite 124, Hoover, AL 35244
  •   5   (197 reviews)

Meet the team

Get to know the 91 agents at ARC Realty | Hoover.

Joey Brown
Joey Brown

Licensed Real Estate Agent

  5   (50 reviews)
About Joey
For more than two decades, Joey Brown has been a trusted name in real estate throughout Birmingham, Alabama. His career is defined by top‑producing achievements earned year after year, a reputation for strategic pricing, elevated marketing, and skilled negotiation, deep market knowledge built through decades of hands‑on experience, and a client‑first philosophy rooted in trust and communication, building long‑term relationships. With a client base that values professionalism and a concierge‑level experience, Joey specializes in Birmingham's most prestigious communities, including Mountain Brook-featuring historic estates, timeless architecture, and some of Alabama's most exclusive addresses, Homewood-offering charming neighborhoods, walkable living, and high‑demand family homes, Vestavia Hills-with luxury new construction, scenic views, and top‑tier schools, Hoover-known for expansive properties, golf‑course communities, and upscale suburban living, as well as Greater Birmingham-from historic districts to modern developments. As a longtime Birmingham resident, Joey provides expert guidance to buyers and sellers seeking Birmingham's finest homes. Whether guiding a first‑time home buyer or representing a multimillion‑dollar estate, Joey delivers a seamless, elevated experience from start to finish. If a move is in your future, arrange a no-obligation consultation with Joey today to discuss the local market and your real estate needs.
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About Tracy True
Tracy True Dismukes Realtor | ARC Realty | Hoover, Alabama Residential Real Estate | Listing Specialist | Marketing & Negotiation Expert Tracy True Dismukes is a top-performing Realtor with ARC Realty in Hoover, Alabama, serving Hoover, Vestavia Hills, Homewood, Mountain Brook, and the Greater Birmingham area. With a background in finance, executive leadership, and national media marketing, Tracy brings strategic pricing, strong negotiation, and high-level exposure to every real estate transaction. Before entering real estate, Tracy was the owner of Collage Designer Consignment at the Vestavia City Center for more than 20 years, where she worked with thousands of clients across Birmingham and the Southeast. She built one of the region's most recognized luxury consignment brands, specializing in high-end designer apparel, handbags, and accessories. Her marketing expertise earned national media recognition, including appearances on The Dr. Phil Show, features in The Wall Street Journal, and coverage in Southern Living, along with hundreds of additional local and national media placements. She also served as Host and Executive Producer of the television show Consignment Chic on CW21. Tracy began her professional career as a Cost Accountant and later an Internal Management Consultant at SouthTrust Corporation, where she specialized in financial analysis, revenue growth strategies, and operational efficiency. Today, she applies that financial discipline and data-driven strategy to real estate pricing, contract negotiation, and client advisory services. As a Hoover resident who has lived, worked, and raised her family in the community, Tracy understands the local market, school systems, neighborhoods, and lifestyle advantages that matter to buyers and sellers. She is co-chair of the Hoover Arts Council and very involved in the local community and politics. Specialties include: • Residential home sales in Hoover, the Greater Birmingham Area and surrounding cities • Strategic listing marketing and property positioning • Market analysis and pricing strategy • Negotiation and contract management • Relocation assistance • Move-up and downsizing transitions with compassion and care Tracy is known for high-integrity service, strong negotiation skills, and client-first advocacy. Her mission is to serve each client with excellence, clarity, and confidence. If you are buying or selling a home in Hoover or the Greater Birmingham area, connect with Tracy True Dismukes, Realtor with ARC Realty. Phone: 205-281-8069 Website: www.truetoyourealty.com Email: tracytrue@arcrealtyco.com Facebook & Google Business: Tracy True Dismukes, Realtor, ARC Realty Instagram: Tracy True Dismukes, MBA Linked In: Tracy True Dismukes
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Hollie Higgins
Hollie Higgins

REALTOR®

  5   (28 reviews)
About Hollie
Meet Hollie Higgins, a dedicated REALTOR® with a proven track record in Alabama. Over the past year, Hollie has been making waves in the local real estate market with her impressive sales totaling nearly $30 million. She is an expert in selling Single-Family homes, having successfully sold 24 properties in 2025. Hollie's keen understanding of the market ensures that her properties spend less time on the market, showcasing her ability to price strategically and time sales perfectly for her clients. Hollie's precision in understanding property value helps both buyers and sellers achieve the best deals. Her expertise has also earned her an impressive 23 glowing reviews, maintaining a 5-star rating, a testament to her dedication and exceptional service. Hollie's skills as a price expert prove invaluable in navigating the complexities of the market. Clients trust her judgment to make informed decisions on property investments in locations such as Helena, Hoover, and across numerous areas in Alabama. Whether you're buying or selling, Hollie is your go-to professional for all your real estate needs in Alabama.
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About Britt
Born and raised in Hoover, Britt has a deep love for the diverse and ever-growing city of her youth! She graduated from Hoover High School and the University of Alabama, Tuscaloosa, majoring in Healthcare Management and Public Relations. From a young age, she learned the value of hard work and honesty. Her experience as an Alabama cheerleader sparked a love for cheering not only for a team but also cheering for people. Her clients are her friends, and Britt understands the importance of fostering and growing these treasured relationships. Whether it is listening to specific buyer needs or marketing for a seller, her goal is to work honestly and earnestly. Britt is raising her children (Anthony, Knox, Briggs, and Mattie-Major) in her favorite city, Hoover. Her oldest, Anthony, is a graduate of Hoover High School, attended Auburn University, married his high school sweetheart, Jadyn, and is employed with the City of Hoover as a Paramedic. Knox enjoys playing baseball with the Hoover Bucs on his high school team. Briggs loves playing football and baseball with his friends on his high school team. Mattie-Major enjoys gymnastics at her local Hoover gymnastics facility. When not watching sports, Britt can be found spending time with her small group or brunch bunch or being a professional chauffeur.
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About Marla

Marla currently has 3 active property listings and 24 sold property listings over the past 12 months.

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About Donna

Donna currently has 3 active property listings and 31 sold property listings over the past 12 months.

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About us

ARC Realty was incorporated in 2012 with a single mission: to bring a personal touch back into the Birmingham real estate market. Ten years later our market has expanded, but our goals and culture are still pointing due north. Naming their company as “A Relationship Company” ARC’s four founders Tommy Brigham, Beau Bevis, Mechelle Wilder, and Dale McIntyre set out to shake up the status quo that the Birmingham market had acquired. While unified in their goals, ARC’s founders bring significantly different cultures and experiences to the table. This melting pot of leadership has created an incredibly open and integrated environment where agents feel comfortable not only in their workspace, but also in their ability to speak up and be a part of the company’s operations. ARC’s history is short, but its story is just beginning. It took two years to gain 100 agents, four to double that, and five years to become Alabama’s largest privately owned real estate brokerage. With a bias for action, willingness to evolve, and a dedication to personal relationships, the sky is the limit for what’s next. OUR MISSION To ease the home transaction experience for everyone involved To develop relationships that go beyond the sale To provide a home for agents where they feel welcomes, appreciated, and comfortable To create an environment that encourages collaboration To give our agents a competitive advantage through technology and services To play an active role in the growth of the communities we serve To curate a brand that better positions our agents to grow their business To remember that life for all of us goes far beyond these walls

Our reviews

  5  
195 reviewsacross 38 different locations, showing 6.
Our qualities as told by our client reviews: strategic, proactive, friendly, well-prepared, clear communication, responsive, local expert.
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Seller review
Top notch in every aspect.
6 days ago
Top notch in every aspect.

A+ across the board. Couldn’t be happier with her as our agent. Even though we ended up with slightly less money than we would have liked, it worked out in an acceptable and timely fashion and we didn’t have to invest too much of our own money to make the sale happen. Overall we were very pleased.

Tarah Binford

Tarah Binford

  5   (3 reviews)
Seller review
Rapid Success!
7 days ago
Rapid Success!

This was the second home Tarah helped me sell. Both times, I pretty much just sat back and let her do her thing. This time, her thing took 6 days on the market, and it sold for the asking price. I hope I will never need to sell another one, but if I do, Tarah will be the first person I call. Thanks Tarah!

Tarah Binford

Tarah Binford

  5   (3 reviews)
Buyer review
Blake is the best!
7 days ago
Blake is the best!

Blake did an excellent job with closing this property and answered all of my questions and concerns promptly. I recommend him without any reservation!

Blake Shultz

Blake Shultz

  5   (9 reviews)
Buyer review
Kind, Considerate, Excellent
7 days ago
Kind, Considerate, Excellent

Donna went above and beyond in both getting our house sold quickly while also finding us a place to go and made the transition seamless. She's very kind, organized, and determined. She considers your input and makes sure to take care of all factors on both ends of the closing process. We are thankful for her and will be recommending/using her services in all future home endeavors.

Donna Gaskins

Donna Gaskins

  5   (11 reviews)
Seller review
Talented, knowledgeable,
17 days ago
Talented, knowledgeable,

Donna is very knowledgeable and respected in the real estate community. She is patient, persistent, and professional. Donna brings a calm manner to the selling and buying process. We felt very fortunate to have Donna on our side. She is very responsive and caring.

Donna Walker

Donna Walker

  5   (1 review)
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Our properties

ARC Realty | Hoover has sold 5 properties in the last 12 months, showing 4, sorted by most recent activity

SoldMay 13, 2026
$29,000
2824 26th Street North
Birmingham AL 35207
Other
Listing courtesy of ARC Realty | Hoover
SoldMay 8, 2026
$339,000
5817 7th Ave S
Birmingham AL 35212
Other
Listing courtesy of ARC Realty | Hoover
SoldMay 6, 2026
$226,000
424/401 20th Street North
Birmingham AL 35203
Other
Listing courtesy of ARC Realty | Hoover
SoldApr 30, 2026
$739,000
5673 Colton Road
Hoover AL 35244
Other
Listing courtesy of ARC Realty | Hoover
Show all 5 properties

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