Hoag Real Estate

I am an entrepreneur to my core. In the late 1980s, I moved to Sydney, Australia and successfully founded and grew my photography business into a production company. Take One Productions is still in operation thirty-eight years later. When generating the business for my photography and production company, I learned to listen to hear instead of to reply. As a fifth generation Oregon native, I couldn’t stay away from Oregon for long. At the age of 27, I moved back to my hometown of Portland. Armed with hands-on experience building a client base, a constant focus on delivering impeccable customer service, and a linear approach to success in business, I selected real estate as my next business endeavor. My foundational focus for PEGGY HOAG REAL ESTATE was to help people moving to Oregon and Washington find their perfect home. My initial goal was to develop a deep understanding of the community and cultural variations of each neighborhood and to share this knowledge with relocating families. I began by contacting multiple relocation companies and asking what I needed to do to earn their business. Their advice was to know the four quadrants of Portland inside and out. At that time, most brokers only worked—or farmed—one neighborhood. I did what they asked; I set out to build my business in all four quadrants of town, and soon I added Clark County, Washington and the Columbia Gorge. Once I became successful working with buyers, I applied the same pragmatic approach to selling. I discovered that being active in these areas increased my ability to expose my listings to a large pool of buyers. This was an exciting discovery, and it propelled me to develop my unique marketing strategy. Maximum exposure is how you get top dollar. Maximum exposure is achieved through marketing. When you market properly, the greatest number of people see the home. The higher the number of people, the sooner the home sells, resulting in a higher sale price. It is an incredibly logical process, and I love the sheer business side of real estate. I’m also meeting a real need in my clients’ lives. Superb customer service is what my team and I persistently strive for. I continually ask myself, “How can I help meet my client’s present need?” Our goal is to ensure that every client feels like they are our sole client. With this in mind, I have assembled a team of varied talents specific to the needs I see. We make each transaction personal; whether gifting bottles of wine from my vineyard in Horse Heaven Hills, staying in attentive communication on a schedule the client prefers, or taking clients out to lunch or dinner, I want to make each client feel special. My brokerage closes ninety transactions each year in Oregon and Washington. The average broker in the nation completes six transactions per year. Magic was not required to become a top real estate broker and team; just a lot of dedication and continuous fine-tuning of our business model. We have achieved countless awards and over 2,700 home sales amounting to more than $1.4 billion. With all these achievements, my motto remains, ‘Our business tomorrow is only as good as our service is today.’ It’s not what we did yesterday that matters, it’s what we are going to do tomorrow. I want more people to have exceptional real estate experiences, whether buying or selling, and my team and I are here to make that happen!

Whether new or seasoned in selling or buying property, I am here to help you through the process from start to finish! My love of people and properties and passion for problem-solving has landed me in the right spot: real estate! Every transaction is unique and a moving puzzle to bring to completion. I learn something from every transaction. Before real estate, I was an independent sales consultant. I learned to be a skillful negotiator, a successful closer, and a strategic problem solver during that time. Then, as a brand manager for a global fitness company, I developed impactful marketing that increased awareness, revenue, and community participation. I use these valuable skills in real estate to help my clients. I have lived in SE Portland for 20 years, where I raised identical twin boys who are now building skateboard parks across the United States. When I'm not helping people with their properties, I love visiting all the dog parks with my Labradoodle, Finn, dancing, cooking, and gardening.