Laura Rogers

I’ve worked with Laura for 25 years - from the purchase of my first SF property in 2001 to the sale of our Potrero Hill condo as we depart the City for retirement in Sonoma County. Laura is a superb agent - offers exceptional guidance on all things buying OR selling your property. Countless friends, family and colleagues have utilized her services - and all share the same feedback: Laura’s the best. For the sale of our condo, she presented and executed an exceptional marketing plan, which included her handling all prep and staging of the property. The property not only had multiple offers, but we closed 28 days after listing - you can’t get a much better experience than that! Whether buying or selling, I highly recommend Laura Rogers.

Laura is a rare combination of upbeat, relatable personality and and no-nonsense let's get this done orchestrator. She organized and executed the sale of our property within a single month from strategy / move-out; to spruce up / staging; to marketing / showing; to closing the deal (at a price way above our expections). We couldn't be happier.

I've had the pleasure of using Laura in several transactions. In most cases there has been some complexity to the transactions with multiple trusts and older buildings that needed some thoughtful preparation to be ready for market. Laura consistently communicated her view of the options and the best strategies to make the sales happen quickly and with a fair price. I can recommend her without reservation.

I've sold and bought 5 houses in 2 different countries- mostly in California. This was by far the best experience despite difficult circumstances. Laura Rogers gave us her full energy and attention. She showed up and was positive. She drove the process forward. Her experience and expertise got us through the arduous processes of prep, staging and marketing, and the endless required disclosures. Laura had great advise on all the agonizing decision points that were faced with when selling our much loved family home. We made the difficult decision to change from a different agent after a friend recommended Laura. I literally lost 15 pounds of stress after she took over our house sale. We got a great outcome. Laura is amazing, the best agent we have worked with.

From start to finish, Laura shepherded me through the process with expertise, a great network and great experience. She has an easygoing manner, but it was very clearly she worked hard, and strategically, throughout the process, and was paying attention to details -- and had the experience to be aware of the details involved. She always made sure she was proceeding in a way that worked for me, and she was key in reaching a successful outcome. Laura helped clarify at the beginning the level of detail at which I wanted to be involved in the selling process, and she adjusted her role accordingly. In areas where I was less familiar or didn't want to be so deeply involved, she either stepped in directly or brought in her network to provide great support -- e.g., in staging the apartment, arranging for inspections, repainting and handling minor repairs. She was an excellent guide for the torrent of disclosure forms and other documents that need to be completed. And she was a solid communicator across the board. Laura provided me with a realistic initial assessment of the market, and she updated that assessment regularly as necessary. This helped set my expectations about the process and the likely price range I could expect, and those expectations were met. I would gladly work with Laura again.

I’ve now worked with Laura to both purchase & sell property and I can only say great things! After a couple dead-ends with other realtors, I met Laura at an open house & we just “clicked.” I don’t think that’s how most people find their realtor, but I followed my gut & so glad I did. She is open and honest with everything and manages to hit the right balance when communicating - pragmatic advice and emotional support! When helping me ready my property for sale, she provided just the right level of help. I wanted to be involved in the whole process to learn some things. And she swept in with great contacts, advice on materials, etc. She also patiently dealt with my time constraints of juggling the renovation project, a demanding full-time job, and mom to two little kids. She must have been annoyed by my crazy schedule, but never let it show! It was a great experience!