Sally Schoeffel

Sally Schoeffel

Broker at Compass member of Sally Schoeffel + Elizabeth Callaway
DRE : 00523223
  •   5   (33 reviews)

About Sally

Sally combines her passion for real estate with over four decades of San Diego real estate experience, spanning sales, marketing, management, and development. Her vast experience enables her to guide clients with the highest levels of expertise and service. Sally has built an exceptional referral based real estate business with a track record of providing excellent customer service, and the attention to detail her clients deserve. Hallmarks include state-of-the-art marketing, innovative creativity, dedicated work ethics, decades of experience, commitment to quality, all done with a "Clients First" philosophy. Sally is passionately committed to her clients' success, and she loves what she does. In addition to successfully completing over 1000+ real estate transactions, Sally has been honored with San Diego Magazine's FIVE STAR real estate professional award, selected by client satisfaction surveys, for multiple years, including the most recent 2024 edition. Recognizing that each home, and transaction, is unique, Sally listens to the special needs, goals, and challenges of each and every client. She believes that home is where dreams are created, and memories made. It is a special honor to be able to assist clients with buying or selling, and she is committed to navigating the process and staying hands-on throughout the entire transaction to achieve the best results for her clients. Originally from England, Sally and her American husband met at Oxford and moved to La Jolla in the late 1960s, enjoying San Diego County's wonderful lifestyle, developing and selling various real estate projects and properties, and raising their four children. Sally and Rudd are now the proud grandparents of five.

Sally's reviews

  5  
Sally has 33 reviewsacross 13 different locations, showing 6.
Review Sally
3 months ago
We Found Our Dream Home Because of Sally

Sally is an absolute dream to work with. She’s incredibly well connected, deeply knowledgeable about the area, and truly understands historic Craftsman homes — which made all the difference for us. Beyond her expertise, her passion for what she does is so evident. She supported us every step of the way, gently redirecting us when we needed to trust her guidance and always tailoring her approach to what mattered most to us in a home. We never felt like just another transaction — she really took the time to understand our vision. She also provided an extensive list of vetted contacts for the work we needed done, which saved us countless hours and helped us avoid the overwhelm of finding the wrong people. Sally has a way of making the home buying process feel comfortable and familiar, even when it’s complex. We truly can’t thank her enough for helping us find our dream home. We’re so grateful we got to work with her and honestly feel like we gained a family member in the process. 🤍

6 months ago
Above & Beyond

Elizabeth was so excellent to work with - informative, helpful, and went far beyond the scope of any realtor I had previously worked with.

6 months ago
Working with Sally and Elizabeth on our Home Sale. Definitely the Dream Team.

We launched on the path to sell our home of almost 40 years in May of 2025. After interviewing several agents, we chose Sally and Elizabeth based on their superb track record in selling upscale, historic houses in the San Diego area. We made absolutely the right choice. This mother/daughter team is to use the term "a well-oiled machine". They patiently coached us through four months of upgrades and renovations of our 1920's craftsman bungalow located in an historical district. When we finally listed the home, the market had begun to soften in terms of a seller's expectation on purchase pricing. Sally and Elizabeth diplomatically managed our goals; along with aggressively marketing the property through the various Compass platforms and their own extensive network. The home was listed on a Saturday, open house on a Sunday, and by Tuesday we had three offers over asking. With Elizabeth’s and Sally's negotiating skills, we had an offer considerably higher than we had expected. They made sure we were updated on every part of the sale. And, unlike many agents, they were at the house for each session - from open house to individual showings to official inspections. The escrow closing phase was upending to our day-to-day schedules; but they both oversaw every aspect to ensure that we and the buyers had confidence in each step. Their complementing personalities, along with years of experience, are a perfect combination of gentle management and persuasive deal making. We cannot be more appreciative of their expertise and support.

7 months ago
Smooth Finish After a Challenging Start and Market Shifts

We recently sold our home with Elizabeth as our listing agent. It was a significant transaction with many moving parts, and while the process had its challenges, we ultimately reached a successful outcome. Pricing a home in a shifting market is never easy, and in hindsight, it’s possible that some early expectations may have been a bit optimistic. That said, Elizabeth stayed engaged throughout the process and was especially helpful toward the end when things became more complex. After a tough home inspection and some potential complications with a backup offer, Elizabeth helped navigate a delicate negotiation and kept the original deal intact — which avoided further concessions and gave us a cleaner close. That level of strategic handling was appreciated. There were moments where we hoped for more visibility or activity earlier in the listing, but we also recognize that selling a home isn’t always linear, and the market can be unpredictable. We also would’ve liked to see more data points throughout the process — the portal was helpful, but a simpler breakdown of key metrics and trends would have made it easier to track performance and interest in real time. Overall, we’re thankful to have sold successfully and appreciated Elizabeth’s commitment in the later stages when it really counted.

9 months ago
Market knowledge and expertise is the best!

Sally and Elizabeth were such a joy to work with. They took the time to help us get familiar with the area and used their expertise in this market to give us the pros and cons of each property we looked at. Their attention to detail and drive through the escrow process exceeded all of our expectations. They are a great team and I couldn’t recommend enough!

11 months ago
Working with Sally and Elizabeth to sell our home set the bar at another level

Working with Sally and Elizabeth to sell our home set the bar at another level. We’ve sold several homes in the past, and while none were ever negative experiences, working with them was an entirely different experience in the best way possible. Every step of the process was so clearly communicated and so well organized, there were never any surprises or hiccups. Somehow they always made us feel like we were their top priority (even though I know they had other clients they were working with at the same time). This could’ve been a difficult sale (we live out of state, and we had renters in the home while we were selling it) and yet thanks to their poise and expertise, it ended up flowing with such ease. We got the price point we’d hoped for (but really didn’t think would happen), we were listed for less than a week, closing was a breeze, and to top things off, it was a truly personal experience. By the time we closed, the only thing that made me sad was that we don’t have another house to sell so we can work with them again. Thank you Sally and Elizabeth, anyone that gets to work with you is in for a treat.

Show all 33 reviews

Sally's properties

Sally has 3 properties for sale and sold 12 properties in the last 12 months, showing 4, sorted by most recent activity

For Sale
$2,100,000
448086 Texas Street
San Diego CA 92116
5
4
Multi-Family
Listing courtesy of Compass
SoldMar 17, 2026
$870,000
915/500 West Harbor Drive
San Diego CA 92101
2
2
1
Condo
Listing courtesy of Compass and Berkshire Hathaway HomeServices California Properties (Coronado, 92118)
SoldFeb 24, 2026
$4,800,000
8901 Nottingham Place
San Diego CA 92037
5
6
4
Single-Family
Listing courtesy of Compass
SoldFeb 11, 2026
$1,700,000
2738 Dale St
San Diego CA 92104
2
1
2
Single-Family
Listing courtesy of eXp Realty of California, Inc. and Compass
Show all 15 properties
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