Matthew Sodel has spent more than 20 years navigating Florida real estate, and he built his practice around one idea: buyers and sellers deserve an advisor, not just someone who opens doors. As a Jacksonville Realtor and St. Johns County Realtor with Highlight Realty, Matthew works with both new construction and resale buyers throughout Nocatee, SilverLeaf, RiverTown, Julington Creek, and Ponte Vedra, along with sellers and investors across the region.
His approach is simple: educate first, negotiate hard, and protect the client's interests at every step. Before you sign anything, Matthew makes sure you understand builder incentives, lot value, contract terms, resale potential, financing options, and how today's decision affects your finances years from now. He's especially known for guiding South Florida and corporate relocation clients through unfamiliar markets with calm, honest, no-pressure advice.
As a buyer's agent working extensively in new construction, Matthew negotiates directly with builder representatives on his clients' behalf, helping them understand lot selection, upgrade value, and long-term resale potential before they sign. As a listing agent, he helps sellers price strategically and negotiate offers with a clear understanding of market timing and buyer psychology.
Whether you're buying your first home, moving up, relocating from out of state, or selling a property you've outgrown, Matthew brings two decades of market knowledge and a straightforward negotiating style that puts your outcome first. His guiding principle: he negotiates for his clients, not for the builder and not for the other side of the table.