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About Greg
Greg Mann is the Non-Competing Branch Managing Broker for Coldwell Banker Realty’s Santa Cruz County offices, leading with a hands-on, collaborative approach. Known for his balance of professionalism, technology expertise, and community engagement, Greg fosters a culture where agents are empowered to grow, serve clients with excellence, and enjoy their work.
A lifelong Santa Cruz County resident, Greg began his real estate career with Coldwell Banker Realty in 2003. Over the past two decades, he has become one of the area’s most respected leaders—known for guiding agents through complex markets with integrity, creativity, and practical insight. Before stepping into management, Greg was a consistent top producer, earning numerous awards for sales performance and repeatedly ranking in Coldwell Banker’s President’s Circle, recognizing the top percentage of agents nationwide. He is also a Luxury Property Specialist, an achievement that honors exceptional skill in marketing and representing high-end homes.
Greg’s leadership philosophy centers around education and individualized support. He provides in-office training sessions covering contract forms, technology, marketing, and lead generation, and he meets regularly with associates one-on-one to offer coaching and business planning. His approach emphasizes growth, professionalism, and cooperation, creating a team environment where agents support one another while building their own success.
With a strong background in technology and digital strategy, Greg is fluent in modern real estate tools and software. He helps agents master Coldwell Banker’s powerful marketing systems—such as Design Concierge, Listing Concierge, and AI-powered marketing resources—to strengthen their personal brands and deliver top-tier client experiences. His reputation as a forward-thinking leader stems from his ability to bridge traditional real estate values with innovative, tech-driven solutions.
Greg holds a Business Degree in Marketing from California State University, Long Beach, is a Graduate of the REALTOR® Institute (GRI), and has earned the Santa Cruz County Professional Designation. His credentials reflect a lifelong commitment to professional excellence, continuous learning, and the advancement of the real estate community.
An active leader in organized real estate, Greg has served as a Director for the Santa Cruz County Association of REALTORS® (SCCAR), contributing to strategic planning, charitable initiatives, and educational programming for local members. He is also a former president and current member of the Northern California Top Producer Network, a group that connects high-performing agents to share ideas and elevate standards across the region. Greg maintains active memberships in the National Association of REALTORS®, California Association of REALTORS®, and SCCAR, reinforcing his belief in ethics, collaboration, and the REALTOR® commitment to service.
Beyond real estate, Greg is deeply involved in community life. He has served on the Rio Del Mar Improvement Association board, participated in the Seacliff Improvement Association, and supported organizations including the Cabrillo College Foundation, Dominican Hospital Foundation, Aptos Rotary Club, and Aptos Chamber of Commerce. His engagement reflects a lifelong dedication to improving the communities where he and his agents live and work.
With over 20 years of experience, deep local roots, and a passion for mentoring others, Greg Mann leads Coldwell Banker Realty’s Santa Cruz County offices with a vision of integrity, innovation, and collaboration—helping agents build meaningful, successful, and sustainable real estate careers.
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