
Alica is a consummate professional with deep experience and market knowledge, uses the latest tools and technology, and is a proactive and excellent communicator. She got all the big things right (marketing, positioning, negotiating), and yet manages all the small details that in the end can make a big difference in the results. She also is plugged in to the community and has a trustworthy network of professionals to support the process with home repairs, landscaping, inspections, whatever you may need. That made all the things that happen along the way in a transaction easy for us to navigate with confidence and trust. As remote sellers, it was critically important to leverage her market knowledge and network as she was always available to manage locally for us and her energy and communications bridged the distance. She puts service of the customer and quality as her top priority and we couldn't be more appreciative of her approach and results. One thing that sets her apart is that she is an empathetic people-focused person who wants to help. She happens to also be an excellent real estate professional. She genuinely got to know us and our situation as we were selling the home of our aging parents, and very thoughtfully managed all aspects of the process with care and thoughtfulness. She made what could have been a complex and difficult process easy, calm, and successful.