Max Nelson

About Max

I’m concentrating my real-estate practice on the lakefront properties and waterfront communities surrounding Rice Lake, Long Lake, the Chetek Chain, the Red Cedar Chain, and the Birchwood area. Around here, “waterfront” is not one category. A home on Rice Lake is different from a property on Long Lake. The five connected lakes of the Chetek Chain—Prairie, Chetek, Tenmile, Pokegama, and Ojaski—offer a different ownership experience from Red Cedar, Balsam, and Hemlock lakes. The Birchwood area adds its own mix of properties around Red Cedar, Chetac, Birch Lake, and the surrounding smaller waters. Those differences matter. Buyers need to look beyond the view and understand the usable frontage, shoreline and lake bottom, water depth, elevation, steps to the water, dock access, recreational traffic, privacy, wells, septic systems, outbuildings, seasonal access, and how they genuinely intend to use the property. Sellers need an agent who can market more than the number of bedrooms. Waterfront buyers want to understand the morning view, evening sun, swimming and boating access, shoreline character, privacy, nearby amenities, and what makes that particular lake property difficult to replace. My goal is to become the agent people call when they are buying or selling lakefront property across the Rice Lake, Long Lake, Chetek, Red Cedar, and Birchwood markets. I’m building that expertise by studying the individual lakes, touring waterfront inventory, learning the questions that affect ownership, and showing people what living on these waters actually feels like. If you are considering a year-round lake home, seasonal cabin, recreational retreat, vacant waterfront lot, or the sale of a property that has been in your family for years, I would welcome the opportunity to learn about it and help you make the next move.

3 days ago

Rice Lake Lake Home

I can’t say enough good things about Max. He helped me purchase my very first home, and I couldn’t have asked for a better realtor to have by my side. The house I wanted on Rice Lake had multiple offers, and to make things even more challenging, my family and I were on vacation and weren’t even in the area. Max took care of everything for us while we were away. He kept us informed, handled all of the details, and worked hard to make sure our offer was competitive. In the end, he helped me win the house and made the entire process feel seamless, even though we were hundreds of miles away. Buying my first home was a huge milestone, and being able to trust Max to handle such an important purchase while my family and I were away meant a lot to us. He was responsive, knowledgeable, professional, and truly went above and beyond. I’m incredibly grateful to Max for helping me make my first home — a home right on Rice Lake — a reality. I would highly recommend Max Nelson to anyone looking to buy or sell a home!

8 days ago

Great Communication

We just can’t say enough good things about Dan & Max! They were there every step of the way in our journey of selling & finding our forever home! They are so professional & knowledgeable & they treat you like family! We would highly recommend them to anyone who maybe looking for a great experience in their home sale or search!😊

24 days ago

Seamless experience

Professional handling

about 1 month ago

Excellent service and personal service

Max did great in helping me find my house. He worked around my busy schedule owning a business and working full time as a paramedic he made time for me to see houses promptly. He was very easy to work with and look forward to working with him again in the future.

about 2 months ago

Outstanding Realtor Who Made the Entire Process Smooth and Stress-Free

I had an excellent experience working with Max and couldn’t be happier with the results. From our first conversation he was professional, responsive, and genuinely invested in helping me achieve my goals. He took the time to understand exactly what I was looking for, kept me informed at every step, and offered clear, practical advice that made decision-making much easier. His knowledge of the local market was impressive, and he guided me through negotiations with confidence and skill. Communication was always prompt and thorough—whether by phone, text, or email—so I never felt left in the dark. He handled the details efficiently and made what could have been a stressful process feel manageable and even enjoyable. I would highly recommend Max to anyone looking for a dedicated, capable realtor who truly goes the extra mile. He did a fantastic job, and I’m very grateful for his help.