Lisa Alford

Lisa Alford

Associate Broker at HERRON REAL ESTATE LLC
FL: 3515762NC: 274444
  •   5   (27 reviews)

About Lisa

With over 30 years in the real estate industry, Lisa Alford brings a wealth of experience, insight, and heart to every transaction. Before jumping into sales, Lisa spent 15 years as a real estate paralegal—giving her a unique behind-the-scenes perspective that most agents simply don’t have. She’s been a licensed broker since 2012 and holds real estate licenses in both Florida and North Carolina. She's also a licensed Florida Real Estate Instructor, committed to educating both clients and agents alike. Lisa is known for her no-nonsense expertise, thoughtful guidance, and warm, down-to-earth approach. Whether you're buying your first home, selling your tenth, or anything in between, you’ll always feel informed, supported, and genuinely cared for. On the personal side, Lisa is happily married with three grown kids and two beloved fur babies. Keep an eye out for her adorable corgi sidekick, Pepper, who often makes a guest appearance in her marketing! When she's not working, you'll likely find Lisa and her husband dancing, dining, or soaking up some sunshine by the pool. Got real estate goals? Lisa’s your girl. You’ll be in expert hands—every step of the way.

Lisa's reviews

  5  
Lisa has 27 reviewsacross 13 different locations, showing 6.
Review Lisa
about 2 years ago
Lisa was beyond amazing! I never thought buying a home for the first time could be so easy and barel

Lisa was beyond amazing! I never thought buying a home for the first time could be so easy and barely stressful! She went beyond out of her way to make sure this was smooth sailing and explained anything and everything to us! Her communication skills were on point, i would definitely recommend she writes a book(s) so more people can be inspired to be just like her! Even with some of the complications we had towards the end, I never felt like I was in this situation by myself, she was by my side like she’s been apart of my family from the beginning! If anyone needs a realtor I highly highly recommend going with Lisa!!!

almost 3 years ago
Best service I have ever received

Best service I have ever received. Lisa Alfred was amazing. She was with us every step of the way and always responsive and looked out for us. Kept things moving and very knowledgeable.

about 3 years ago
Lisa has helped us sell 2 and buy 2 homes

Lisa has helped us sell 2 and buy 2 homes. Recommend her highly. She's the best agent we've ever had the pleasure of working with. The 1st house she sold for us was on the market for over a year. She told us what was needed, and the house sold at full price in 3 months! She delivers!

about 3 years ago
Lucked up when we found this gal

Lucked up when we found this gal. So much knowledge. She has an extensive background in real estate that started when she worked as a closer in law offices. I had no idea Florida insurance costs vary widely depending on the age of the roof on a home, but, she did. Lisa is very personable and listens to what you want. It felt as if I’d known her all of my life. We were very comfortable with her ability to weed out homes that wouldn’t suit our needs. That saved us a tremendous amount of time and aggravation. When she found the one we ultimately bought, she sent me a single sentence text…”I found it”. We are so happy in our new home! Many thanks to Lisa. She is a true professional and will work hard to find what you seek in a new home. She’s the best.

about 3 years ago
Lisa Alford is amazing! She found us our dream home

Lisa Alford is amazing! She found us our dream home....got us an awesome deal, and also sold our former home in a 55+ community last December. We were impressed at how she took charge, coached us thru getting an amazing deal on the new house.....and listing/staging/selling our former house. It was rather a whirlwind for us (ALL in the month of December)....and we could not have done it without her knowledge, contacts, and ability to keep it all smoothly and calmly under control. And did I mention we're both in our 70s?? She really is remarkable.

over 3 years ago
Amazing job

Lisa really did an amazing job for me. This house was my son's. He passed away and the house had started in foreclosure before the court allowed me to sell it. It was a nightmare. Then Lisa came into the picture and saved the day! She really went above and beyond and got the house sold in record time and for full asking price (top dollar). More than that, she CARED, she actually cared about me and my family. I can't recommend her highly enough. Go with Lisa, you won't regret it.

Show all 27 reviews

Lisa's properties

Lisa has sold 2 properties in the last 12 months, showing 2, sorted by most recent activity

SoldDec 19, 2025
$250,000
6226 Kenny Road
Jacksonville FL 32254
3
2
Single-Family
Listing courtesy of CHAD AND SANDY REAL ESTATE GROUP and HERRON REAL ESTATE LLC
SoldJul 30, 2025
$285,000
3472 Canyon Falls Drive
Green Cove Springs FL 32043
3
2
2
Single-Family
Listing courtesy of BERKSHIRE HATHAWAY HOMESERVICES FLORIDA NETWORK REALTY and HERRON REAL ESTATE LLC
Show all 2 properties
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