Read more from our conversation here:
Scott Lincicome: My name is Scott Lincicome Co-principal of Better Homes and Gardens, Lifestyle Property Partners in Pinehurst, North Carolina. It’s a beautiful day in Pinehurst.
Molly McKinley: All right. What does the word undisruptable mean for you?
Scott Lincicome: The word undisruptable means for me staying focused and not being distracted and understanding my focus of what I’m trying to do with my clients, as well as my agents, and really staying on point with my strategies that I put together to sell my properties, buy with clients, market myself and do the things that keep me focused. So I don’t really pay attention to the noise out there, and there’s a bunch of noise out there.
Molly McKinley: So what are some of the things that you are doing in your business to keep that noise at bay?
Scott Lincicome: Some of the things we do and our business as a company and my business personally, is really stick to the basics of what we do well. And what we do well is the basics of real estate, being honest, open, really understanding the market. We’re a very statistical based data- minded company and really marketing is something that we do. It has to come naturally and what you do… We’re a very niche company and our agents are niche individuals and everyone has a little… has their own little part of the market and we believe in always understanding your part. So when someone comes up to you, you meet somebody or even really talk to your sphere… We’re a very sphere- based company and so am I. We can talk realistically about the market instead of just saying, “Yeah, the market’s good” or, “Yeah, it’s kind of good,” but really going deeper into that and being genuine with what we do. And what I do I think is a huge part of that.
Molly McKinley: How important are reviews and your reputation for your business?
Scott Lincicome: Well, I think with the noise out there, what agents have and what I have in our company really pushes is the reputation. Your reputation is really what we have… is what we have. That’s what we have is our reputation… and then testimonials and reviews are… we use pretty much on every listing appointment. Obviously, people were finding us online. We put a lot of care and effort and thought into getting our reviews and asking for our reviews, and if we fall short in a review, we want to know why we fell short because we’re always trying to get better.
Molly McKinley: Is there a moment or a story that you have where this is the kind of stuff that you wish people knew what you really did? Is there that story, that you have where it’s like, “Okay, this is the above and beyond think, you know like the kids or the thing that people don’t really know what you are really asked to do.
Scott Lincicome: I do have a good story. We had a client that ended up moving and they have a cat and the cat had to stay at the house. It’s been there for five months. I have since acquired the cat, but for five months, me and another agent fed their cat, because it would not leave the house, or if it left it would return. So they call her a return cat. So she moved to Texas and we’ve been feeding the cat, and then two weeks ago I ended up taking the cat in. His name is Catty.
Molly McKinley: That’s a pretty good story. Okay, I love it.
Scott Lincicome: So I guess that’s a pretty good example of going above and beyond.
Molly McKinley: Yeah, I love that so much… Catty.
Scott Lincicome: Taking in somebody’s animal.
Molly McKinley: What are you telling your agents about all this disruption? What’s your best advice? Do you have some sort of pearl of wisdom?
Scott Lincicome: My best advice is stay focused. Don’t fear a lot of the disruptions. I’d say currently in our market our buyers change models we don’t have in our market which… but it will eventually come to our market some way, shape or form and we’re already starting to see a trickle effect of it. But I think if you stay true and be a true professional with your clients, regardless if you have five a year, or five hundred a year. If you are open and honest and tell the truth, your story never has to change. You don’t forget what you’re going to say. As long as you keep doing that, it will always work out. And I think as much business as you want to get, you can always get it.
RateMyAgent is an Australia-based review platform now expanding rapidly in the United States. In Australia, RateMyAgent is used by agents who sell 80% of property across Australia and get reviews for 1 in 3 homes sold nationally. RateMyAgent launched in the United States in 2018 and has partnerships with MLS’s from Florida to California, including CRMLS, the countries largest MLS. They are the first review platform to be included and endorsed by the National Association of Realtors® 2019 NAR’s REACH Accelerator Program. RateMyAgent is listed on the Australian stock exchange. More information about RateMyAgent can be found at www.ratemyagent.com