Read more from our conversation here:
Joe Schutt: My name is Joe Schutt and I’m the broker/owner of Unit Realty Group in downtown Boston.
Molly McKinley: Perfect. What does it mean for you to be undisruptable? What does that word mean for you?
Joe Schutt: I think the word undisruptable to me means just being yourself, being authentic, being the real you out in the world. No matter what comes your way, whether it’s a new technology, a new company, a new business, as long as you are being who you are and the real you, you’re going to succeed and nobody will be able to disrupt that about you.
Molly McKinley: Share with me about what you wish people knew about what your job really does for your client? What do you really do for your clients?
Joe Schutt: I think the world really needs to understand that realtors have the perception of they throw a sign in the yard, they sell a house, and they’re done. I think what they really need to see is behind the scenes because on Instagram the other day, I actually posted that I was Swiffering my client’s unit because they were relocated to California. It’s now vacant and I’m the one taking care of that for them. There are days that you’re going in and you’re cleaning the vestibule of an entire complex because nobody did that. There were Christmas trees, parts and pieces, needles everywhere. You’re out there cleaning that. So it’s not all glory and high fives and this and that. We do actually get into the trenches and we do a lot more behind the scenes that is a little bit down and dirty sometimes. Whether you’re picking up dog poop, you are cleaning up the fuzz from the dog, you’re Swiffering a unit. So there’s just a lot more out there that we do that’s not glamorous. You just see the glamorous parts because that’s what people want you to see and they’re not really truly showing their authentic selves. By doing that, again, one more thing that makes you undisruptable.
Molly McKinley: Perfect. What are you doing, with all of this noise that’s happening around us in this industry? What would you share with someone else? What do you have to say about this?
Joe Schutt: I think all the noise in the industry is very distracting for some. As realtors, we have a lot of shiny objects syndrome and we look at the new thing that’s coming out. I do. I come back from a conference and I have 10 new things I want to implement and all of my agents and my business partner at the time were like, “Nope, back it up. Regroup. Let’s pay attention to our basics, get the technologies and the tools that help with that. Keep our heads down, focus, but still pay attention to what else is out there because those things may disrupt, but if you focus, be authentic, be yourself, and do your job and pay attention to your clients and be there for them and your agents and your customers and everybody else out there, then you’ll be totally fine because you’re being that authentic self and nothing will disrupt that.”
Molly McKinley: That’s awesome. How important is your reputation?
Joe Schutt: I think my reputation is probably the most important thing in this industry because once you do one little thing wrong and your reputation is affected by that, it follows you, and it’s hard to come back from something like that. I’m really well known in my market for someone who is always saying yes. If there’s a showing that needs to be done, if an agent can’t make it, if something needs to happen, if I need to get somebody’s buyer in there into one of my listings, where I’m a yes man, and I will be out there to say yes, I will help you with that. Yes, I will help you with that.
Molly McKinley: Any final words of wisdom that you want to share about this moment in time in the industry and as it relates to being undisruptable?
Joe Schutt: I think in this moment in time to be undisruptable is to pay attention to what’s going on. Don’t let it affect you and be your authentic self and everybody will love you and you will love the world
RateMyAgent is an Australia-based review platform now expanding rapidly in the United States. In Australia, RateMyAgent is used by agents who sell 80% of property across Australia and get reviews for 1 in 3 homes sold nationally. RateMyAgent launched in the United States in 2018 and has partnerships with MLS’s from Florida to California, including CRMLS, the countries largest MLS. They are the first review platform to be included and endorsed by the National Association of Realtors® 2019 NAR’s REACH Accelerator Program. RateMyAgent is listed on the Australian stock exchange. More information about RateMyAgent can be found at www.ratemyagent.com