Read more from our conversation here:
Anthony Malafronte.: I’m Anthony Malafronte, team leader at My Tampa Agent at Florida Executive Realty in beautiful Tampa, Florida.
Molly McKinley: That’s awesome. What does it mean to be undisruptable?
Anthony Malafronte: As I thought of the word, it’s the act of not being disrupted. In today’s world, we are disrupted by so much. So, for me when I think of it, it’s creating the systems, the things that I have to do to be in the moment with the people that I need to be with and provide for them some value, some connection, that makes sense for that moment. Because there’s so much going on that’s going to disrupt each and every thing that we do. So, being a value add and present, that’s how I think of it. Leading with the heart. As a friend of mine said, expressing sincere concern is really part of being undisruptable.
Molly McKinley: I love that. What are you doing to prepare your business for all the noise and all the disruption?
Anthony Malafronte: We’re working really hard on getting up, showing up, doing the work. I’ve created little bracelets for ourselves. And getting up and showing up’s the easy part, understanding what work has to be done for our individual clients, and for ourselves, is the part that we’re trying to focus on. Creating small, viable audiences, places where people already know, like, and trust us. Spending our time, effort, and energy with those people has really given us the freedom to be more in the moment with the people that we need to be with. So, for us it’s getting up, showing up, and just doing the work.
Molly McKinley: Why does being in the moment with your people matter? What does that look like to you?
Anthony Malafronte: Well, selling real estate has been handled by people less intelligent and less skilled than me since the beginning of time. We have to bring some value, some expertise to that. And we have X number of deals worth of experience. The most any buyer or seller of ours has had is two or three deals in their whole entire life. So, being there for them, understanding what their needs are, and they might be different than what someone else’s needs are, is really valuable to them, which makes us valuable to them.
Molly McKinley: Is there a moment that you can remember where you were just going way above and beyond that you want to share?
Anthony Malafronte: Going above and beyond is an everyday thing if you’re going to be there for your clients. I mean, it might be something as simple as, I need a good plumber, who do you know? There’s a hurricane coming, what should I be prepared for? My insurance just got jacked up, is there a better way for me to take care of it? Knowing that my clients, our clients, can call our team and get the answers to the questions that they need before, during, or after a transaction is, for us, that’s what makes that going above and beyond not seem like above and beyond. We’re there when we’re needed, and we’re staying out of the way when we don’t need to be there.
Molly McKinley: How important is reputation in your business?
Anthony Malafronte: : Reputation means everything, especially when you begin to focus on that small little group of people that know, like, and trust you. That’s the most valuable piece of building that small, viable audience to something bigger. When somebody refers a friend or a family member to us because they felt undisrupted while they were with us, and they felt like we were giving them real value, that’s the best feeling ever.
Molly McKinley: That’s awesome. Any words of wisdom that you want to share with somebody who isn’t at these conferences? What do you want to say to them about where we are at this moment?
Anthony Malafronte: Learn how to take a deep breath. We’re not curing cancer. We’re not creating for anyone something that they don’t want. The three most valuable things that we have that we can’t replace are time, family, and health. And every single person that we deal with has those same things going on in their lives that we have going on in ours. Be real, lead with the heart, express sincere concern, and the rest of it’ll just take care of itself. Selling real estate’s a really important thing. I know that every deal that we do, be it a $50,000 deal or $5 million deal, that’s the most money that my client is spending that week, that month, that year, maybe in their lifetime. And it’s important for us to understand that and help them through the process. And it’s a good feeling when you do it right.
RateMyAgent is an Australia-based review platform now expanding rapidly in the United States. In Australia, RateMyAgent is used by agents who sell 80% of property across Australia and get reviews for 1 in 3 homes sold nationally. RateMyAgent launched in the United States in 2018 and has partnerships with MLS’s from Florida to California, including CRMLS, the countries largest MLS. They are the first review platform to be included and endorsed by the National Association of Realtors® 2019 NAR’s REACH Accelerator Program. RateMyAgent is listed on the Australian stock exchange. More information about RateMyAgent can be found at www.ratemyagent.com