Reviews are your most powerful marketing tool!
When you want to find a good restaurant, you search Google Reviews or Yelp. When you’re planning a vacation, you search TripAdvisor or Airbnb. When your Uber ride is done, the app instantly asks you to rate the driver.
In fact, the latest research shows that 97 per cent of consumers look for online reviews, and 85 per cent trust online reviews as much as a personal recommendation.
A review on RateMyAgent is verified and linked to the sale transaction. This means it can be used as a powerful digital marketing tool. If you’re an agent are you collecting reviews on your RateMyAgent Profile?
Make your reviews visible, wherever clients are searching!
Your online reviews are the most powerful marketing tool you have – but you don’t know WHERE people are searching for them. They could be searching Facebook, LinkedIn, Zillow, your own website, Google or Ratemyagent.com. You just don’t know – so your reviews have to reach every possible online avenue.
Uploading past and new reviews to ratemyagent.com is your ticket to high-visibility reviews. Ratemyagent.com is a springboard to help you share and promote them so they reach every corner of the internet. The wider your online reach, the easier it is for people to find you.
The demand is there. All you need to do is supply it!
A risk management approach
Online reviews can help people become more comfortable with their decisions. Consumers feel confident that if a lot of others have had a positive experience, they will too.
Essentially, online reviews help people manage risk – especially when it comes to a major life transaction like buying or selling real estate.
When they’re spending a lot of money to buy a property, they want to minimize the risk of spending it unwisely. When they’re selling a property, they want to minimize the risk of a poor sale price.
Reading reviews about other people’s experiences helps consumers manage those risks and make better decisions.
The demand is there – now go supply it!
A lot of real estate agents wait until a buyer or seller contacts them before showing them their reviews. Don’t make this costly mistake!
You know that people usually buy or sell when they’re going through a major life change, like expanding their family, moving interstate for a work transfer, or retiring from the workforce. This means they’re looking for online reviews weeks or months before they take action.
In short, consumers become real estate buyers or sellers long before you know they exist. And when they do, they’re conducting ‘digital interviews’ – the same way they use LinkedIn, Facebook or dating websites to find out about potential work or social contacts.
Make a favorable impression long before you meet a buyer or seller – and get a vital edge over your competition – by uploading your past reviews NOW and requesting a review after every new transaction.
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