In real estate, a glowing client review is more than just nice feedback—it’s one of the most powerful tools you have for winning future business. But even the best agents often struggle with one step: how to ask for the review..
The truth is, a well-crafted review request makes it easy for clients to say “yes,” while a vague or awkward request can lead them to ignore it altogether. Learning to ask the right way is the key to building a powerful online reputation.
Ask the Right Way
You can convert even more reviews by setting the expectation from the very beginning of your client interactions. In your initial meetings, show them your existing reviews and, when they decide to work with you, mention that you’ll reach out for their feedback after the transaction. By explaining that you value their opinion and that their review helps future clients, you make the final request a natural part of your process—and it doesn’t have to be manual… but we’ll get to that in a moment.
6 Steps to Convert more Reviews
- Make It Personal – Don’t copy and paste a generic line. Reference their transaction or something specific you helped them with to make the request feel genuine. A personal touch shows you value the relationship beyond the transaction.
- Keep it Easy – Clients are busy, don’t make them login to leave a review. The more steps, the less likely they are to complete the review.
- Explain the Impact – Clients are more likely to act when they know their review helps more than just you. Let them know their feedback builds trust for future buyers and sellers who are deciding who to work with.
- Ask at the Right Moment – The best time is right after closing, when clients are excited and their experience is fresh. Wait too long, and the energy may fade.
- Don’t Forget the Follow Up – Sometimes clients need a gentle nudge. Without it, even the happiest clients may forget to leave their review.
- Get your reviews in more places – To get the maximum value from a review, it’s ideal to have it in multiple places, but it is recommended to not ask clients to leave reviews in more than two locations. We recommend asking your clients to copy their review to Google, as this has significant benefits, especially for improving your SEO so you can be found in search.
These steps will increase your conversion, but doing it consistently requires time. Personalizing requests, sending them at the right moment, and following up two or three times can be tough to manage on your own. That’s why you need a system.
The RateMyAgent Way
- Personalize every request: Your request can be sent by email or via SMS, so you can keep the conversation in the format they are used to. Use a template to save time, then add a quick personal note before it goes out.
- Consumers don’t need to log in to leave a review—they can complete it in just a few simple clicks. This makes them far more likely to follow through, ensuring you don’t miss out on valuable feedback.
- Verified & linked to a transaction: The platform ensures reviews are verified and tied to real transactions, so clients know their voice makes a genuine impact in helping others make confident decisions.
- Automate requests to be sent at the perfect time—right after closing. You can even adjust the delay to fit your style and your client’s timeline.
- Automate follow-ups to go out if the first request is missed, ensuring fewer reviews slip through the cracks.
- Streamline Google reviews: We make it easy for your client to copy their review to Google in just one click. You can also distribute your reviews to real estate portals, brokerage websites, social channels, your Google Business Profile, and more.
Proven Results
Requesting reviews is both an art and a science. It’s a process that we’ve been refining over the last 12 years. While there are a lot of steps to doing it properly, with RateMyAgent, it’s all handled for you. That’s why RateMyAgent users see an average 65% review conversion rate—the highest in the industry.
Even better, the majority of reviews come back within the first 10 days, thanks to RateMyAgent’s built-in reminder system. With up to three gentle reminders automatically sent, clients are far more likely to follow through, meaning fewer missed opportunities and more reviews fueling your reputation.
That means more of your clients actually leave reviews, giving you more opportunities to build trust, stand out online, and most importantly, win new business.
